Social Media Stats: End-Of-Year State of Play

Social Media Stats: End-Of-Year State of Play

As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand.

This story was originally published by Econsultancy

As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand.

Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms?

When was the last time someone added you to their Google+ circles?

Let’s see if we can answer at least three of these questions…

Instagram

As announced this week, Instagram has more than 300m active users, sharing 70m photos and videos everyday. 100m of which joined in the last 10 months.

The social photo/video network will also begin rolling out verified badges for celebrity Instagram users (a bit like on Twitter) and has begun a stringent process of removing fake accounts forever. Which may explain why some people’s follower accounts drop. Although that might also have something to do with the creepy late-night photos you’ve been posting.

The major triumph here for Instagram is that it’s now bigger than Twitter…

Twitter

Twitter has approximately 16m less monthly active users than Instagram. However the short-form network is still growing.

Twitter published its own user figure report last month, showing a growth from 241m in 2013 to 284m in 2014. According to the same report, 500m tweets are sent per day, 80% of Twitter users are on mobile and 77% are outside of the USA. Its social video platform Vine has 40m users.

2014 was also the year where Twitter went beyond ‘ubiquitous focal point for opinion on all things media’ to actively creating news and affecting major social change. See Gamer Gate, Dapper Laughs, Ice Bucket Challenges and making scientists cry.

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