Pinterest is a relatively new social media site, however, it has quickly grown into one of the most popular social sites and in this guest post from SEO Shark’s Kevin Marshall, he tells B&T why it’s a goldmine for marketers.
One of the best things about Pinterest is that it is uniquely suited to the online marketing requirements of most businesses. Of course, the presence of a huge customer base in the social network is certainly an added advantage.
The Growing Importance of Pinterest
There are many statistics and trends that point to the increasing popularity of Pinterest. Here are some of them.
- Out of all the referral traffic received by online retailers, 25 per cent of them had their origins in Pinterest.
- Pinterest can generate up to four times more revenue for each click as compared to Twitter. It is even more than what Facebook can generate.
- It has been noticed that people are more likely to make a purchase when they have been recommended so in Pinterest.
- In Pinterest, the number of people who view your pins is likely to be more than the number of followers you have.
Tips for Using Pinterest
In order to get the best results from Pinterest, you have to put in the same amount of effort that you do for the other social networks.
Start with your profile. You should make sure that your profile has been filled up completely. After completion, verify the information that you have included. Of course, the basics should have already been done such as the profile picture and email sections.
At the same time, take the effort to complete the rest of the profile. Include details such as the website, business type and about section. Pinterest has a section for connected social networks. Make sure that this section has been filled with the correct details of your other social network profiles.
It is also possible to get a customized vanity URL and username in Pinterest. Claim those belonging to your company.
Pinterest has a special feature for those who have verified their website. On verification, you get the ability to use Rich Pins. At the same time, Pinterest will add a verified icon to the website in your profile. Rich Pins can increase the confidence of the users in your profile and posts. Therefore, complete the verification process.
Pinterest and Your Website
In order to truly experience the best of Pinterest, add Pinterest buttons to your blog or website. This makes it easier for people to share your content from your website to Pinterest. It is also easier for people to follow you on the social site.
These are some of the tips that can help you get started with using Pinterest for your social media marketing efforts. Don’t forget to notify your existing followers on other social sites that you can also be found on Pinterest.