A new marketing, innovation and ventures group has formally launched today, with an impressive list of foundation clients.
Rh7thm has been created by Julian Ward, founder and former managing director of creative digital agency We Are Social Australia, and futurist and author Ross Dawson, who is also the founding chairman of Advanced Human Technologies.
Rh7thm integrates a forward-facing marketing, technology and innovation company with a ventures group, including advisory and investment in start-ups and its own ventures.
The group includes VR/AR/MR specialist MultiDimensionCorp, which provides strategic advice and development services, and runs a corporate research consortium in the space as well as a number of other start-ups.
Rh7thm launches with a highly experienced executive team, including COO and chief of brand Rosanna Iacono, who formerly held c-suite and brand lead roles at home and globally for companies such as Nike, Jurlique, Freedom Furniture, and Sass & Bide.
Phil Brown, who comes from a leadership role heading up content strategy at King Content, will be head of content, while industry stalwart Rob Shwetz has joined Rh7thm as head of client strategy.
The company has been operating below the radar for some time, and has already worked with a range of prominent organisations in Australia, Europe and the US.
Rh7thm’s foundation clients include Commonwealth Bank, Transport NSW and Epson.
Ward said Rh7thm has been completely engineered for new times.
“We are putting the right things at our core to deliver more effective, agile and evidence-based marketing, technology and innovation services, with a greater range of ways to look at this both pre and post spending client dollars,” he said.
“We are bringing experienced and adaptable people who understand client business and will be supercharged by the Rh7thm 7 Drivers Knowledge System, which puts our team members in the actual terrain with game-changing companies, as well as participating in our own ventures as part of their role.
“This is built into the culture from day one. It is fundamental to the ability to effectively advise clients as we go forward.”
Dawson said Rh7thm actively explores the future to better create success for its clients today.
“Organisations need to understand how their business, customer and industry environment will evolve to market effectively and develop the right capabilities,” he said.
“Our ventures activities are strategically focused on where we see the biggest impacts converging, building our insights and ability to help our clients understand in their current context what they need to do drive growth and opportunity.”
Picture (L-R): Julian Ward, Rosanna Iacono, Rob Shwetz, Ross Dawson, Phil Brown