We Are Social Founder Julian Ward & Futurist Ross Dawson Launch New Agency rh7thm

We Are Social Founder Julian Ward & Futurist Ross Dawson Launch New Agency rh7thm
SHARE
THIS



A new marketing, innovation and ventures group has formally launched today, with an impressive list of foundation clients.

Rh7thm has been created by Julian Ward, founder and former managing director of creative digital agency We Are Social Australia, and futurist and author Ross Dawson, who is also the founding chairman of Advanced Human Technologies.

Rh7thm integrates a forward-facing marketing, technology and innovation company with a ventures group, including advisory and investment in start-ups and its own ventures.

The group includes VR/AR/MR specialist MultiDimensionCorp, which provides strategic advice and development services, and runs a corporate research consortium in the space as well as a number of other start-ups.

Rh7thm launches with a highly experienced executive team, including COO and chief of brand Rosanna Iacono, who formerly held c-suite and brand lead roles at home and globally for companies such as Nike, Jurlique, Freedom Furniture, and Sass & Bide.

Phil Brown, who comes from a leadership role heading up content strategy at King Content, will be head of content, while industry stalwart Rob Shwetz has joined Rh7thm as head of client strategy.

The company has been operating below the radar for some time, and has already worked with a range of prominent organisations in Australia, Europe and the US.

Rh7thm’s foundation clients include Commonwealth Bank, Transport NSW and Epson.

Ward said Rh7thm has been completely engineered for new times.

“We are putting the right things at our core to deliver more effective, agile and evidence-based marketing, technology and innovation services, with a greater range of ways to look at this both pre and post spending client dollars,” he said.

“We are bringing experienced and adaptable people who understand client business and will be supercharged by the Rh7thm 7 Drivers Knowledge System, which puts our team members in the actual terrain with game-changing companies, as well as participating in our own ventures as part of their role.

“This is built into the culture from day one. It is fundamental to the ability to effectively advise clients as we go forward.”

Dawson said Rh7thm actively explores the future to better create success for its clients today.

“Organisations need to understand how their business, customer and industry environment will evolve to market effectively and develop the right capabilities,” he said.

“Our ventures activities are strategically focused on where we see the biggest impacts converging, building our insights and ability to help our clients understand in their current context what they need to do drive growth and opportunity.”

Picture (L-R): Julian Ward, Rosanna Iacono, Rob Shwetz, Ross Dawson, Phil Brown

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]