Sneakers Burned As New Balance Boss Seen To Be Endorsing Trump

Sneakers Burned As New Balance Boss Seen To Be Endorsing Trump
SHARE
THIS



It appears the humble sports shoe is the latest to come under attack after Donald Trump’s victory on Tuesday.

Americans are reportedly setting their New Balance trainers on fire after the sportswear manufacturer’s vice president sent out a tweet that appeared to endorse Trump.

On Wednesday, The Wall Street Journal’s Sarah Germano tweeted the following quote from Matt LeBretton, New Balance’s vice president of public affairs:

Screen Shot 2016-11-11 at 10.39.08 am

And many owners of New Balance shoes were none to happy with LeBretton’s comments, subsequently posting photos of them burning or trashing their New Balance shoes.

“You’re over. Thanks for stating who’s side you’re on,” one person tweeted to the company.

“You just lost a lot of shoe sales,” another said.

However, New Balance quickly went into damage control, insisting the tweet was referencing Trump’s stance against the free trade agreement known as the Trans-Pacific Partnership and not an endorsement of the man or his politics.

New Balance released a statement via Twitter that read:

Screen Shot 2016-11-11 at 10.45.14 am

 

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]