Is Snapchat The Next Big Thing For Travel Brands?

Is Snapchat The Next Big Thing For Travel Brands?
SHARE
THIS



While Instagram has been used by tourism brands for a while now, social media influencer Li-Chi Pan reckons Snapchat is the platform that’s set to be hot, hot, hot.

Speaking at the Travel Daze conference in Sydney yesterday, the social media influencer – who recently worked with Tourism Dubai on a campaign – said Snapchat was one platform she utilised throughout the trip, sending daily snaps to the followers of Tourism Dubai.

“It’s a platform people should keep an eye on,” she said. “People enjoy seeing not such a staged image.”

However, Jesse Desjardins from Tourism Australia shook his head at the idea, saying for Tourism Australia, which is the most followed and engaged with tourism brand on Instagram according to David Fairfull, founder of social media sharing platform Scrmhub, social media marketers shouldn’t get so bogged down on being on every platform.

“It’s at the point where you can’t do everything,” he told the room of travel industry professionals at The Belvoir Theatre. “It’s really important you focus on things you think you can deliver the most amount of value on.

“[For us] it’s really hard to justify Snapchat, when you’re getting great results on Instagram.”

Desjardins also said it was important for a tourism brand to focus on its infrastructure first. Often going to conferences, marketers see presentations, see the results other companies are getting and think ‘oh we must copy them’.

However, he warned against doing this before making sure it was right for your brand and that the infrastructure was solid. “Anything can look good on power point,” he said, to chuckles around the room.

When asked my moderator and journalist at Travel Weekly, Tara Harrison, whether brands have to pay now to be seen on Facebook, Paul Nahoun, client partner of the travel vertical at Facebook and Instagram said it was about making sure you’re doing the right things for the right audience.

However, he did admit: “It does take advertising on platform to get message out there because there’s so many more people sharing on the platform.”

Brands do need to figure out what works best for their audience and on which platform, regardless of whether it’s paid or organic. Even if you throw a heap of dollars at paid advertising on a platform such as Facebook to get your brand out there, if the message is rubbish and doesn’t fit with your brand, it won’t help.

As Tourism Australia’s Desjardins noted: “If you can’t do organic well, you’ve no hope at doing paid.”

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine