Telstra director Adam Good: Smartphone users turn shopaholics

Telstra director Adam Good: Smartphone users turn shopaholics
SHARE
THIS



Australians are embracing fashion shopping on their smartphones, buying three times more clothes via their phones than in 2010.

Fashion is now the top selling consumer good bought via smartphones in Australia, according to new research by Telstra.

The research by Nielsen for the Telstra Smartphone Index, which surveyed 2,004 Aussies, also revealed that more than one in two connected smartphone users browse the internet several time a day – on average three times every hour.

Adam Good (pictured), director of digital media and content at Telstra, told B&T: “What will continue to happen is businesses and media and anyone who’s had very strong web strategies is going to have to spend just as much time to make those online experiences just as compelling on smartphone and tablet screens.

“We are seeing a really big move from PC screens to people consuming content, shopping and watching entertainment on the small screen.

“If your business has not got a really strong mobile strategy, that might be a bit of a worry.”

He added that the findings in the research were not surprising, as the last year has seen developments such as the launch of the 4G network and lots of new tablets and smartphones being launched.

“We knew there would be strong growth in terms of smartphone penetration on last year,” said Good. “But we were really interested to see what behaviour is being generated – what people are doing. What’s become clear is that people are comfortable shopping and consuming lifestyle content on their smartphones now.

“’Surprising’ is not the right word, but it’s good to have all our assumptions confirmed.”

The smartphone research also found that Australia is one of the most connected countries in the world for smartphone use, behind China and South Korea but ahead of the US and UK.

Almost two in three (62%) mobile owners are connected smartphone users, up from 52% in 2012, 41% in 2011 and 32% in 2010.

Young connected smartphone users, aged 16 to 24, will spend the equivalent of one month in every year (29 days) on their phones. 

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]