Slingshot Launches ‘Where’s Weiner?’ Hunt For Sausage Party DVD Launch

Slingshot Launches ‘Where’s Weiner?’ Hunt For Sausage Party DVD Launch
SHARE
THIS



Slingshot in partnership with Pedestrian TV today launches a ‘Where’s Weiner’ activation as part of its campaign to promote the DVD launch of adult comedy Sausage Party.

People in Sydney and Melbourne have the chance to win $2,000 if they track down ‘Frank the Sausage’ – the lead character in the hit Universal Sony movie – who will be travelling around both cities from 12.30pm today.

Sausage Party is a computer-animated comedy that follows Frank as he tried to find out about his existence and goes on a journey with his other food friends to escape his inevitable fate. It features the voices of Seth Rogen, Kristen Wiig, Jonah Hill, James Franco, Paul Rudd, Edward Norton, and Salma Hayek and was the highest grossing R-rated animated film of all time in the US.

Pedestrian will amplify the hunt for the weiner through native and social during the day, with clues on his whereabouts released from 11.45am on its Snapchat. Editorial, video, display advertising and social will be used to support the activation.

The first person to find Frank and repeat a specific quote from the film, which will also be revealed on Snapchat, will win the cash prize, with runners up getting Sausage Party activity books and Frank the Sausage toys.

Bridget McKeon, senior product manager at Universal Sony said, “I think the activation is an innovative concept that will allow us to target a hard to reach demographic with authentic content.”

Credits:
Slingshot
Business Manager: Kaia Webber
Senior Implementation Planner: Brittany Davies
Strategy Executive: Queenie Ling
Pedestrian TV
Advertising & Partnerships Manager: Chloe Patterson
Universal Sony Pictures Home Entertainment
Senior Product Manager – New Release: Bridget McKeon
Senior Marketing Manager New Release & Digital Marketing: Kate Whitley
Marketing Director: Cindy McCulloch

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]