Slingshot Appoints Chief Innovation Officer To Develop New Products

Slingshot Appoints Chief Innovation Officer To Develop New Products
SHARE
THIS



Following the continued investment into senior hires such as Rob Wall as Head of Client Service and Trading and Chris Johnston as Head of Digital and Data, Slingshot is now turning some of its focus inward.

Slingshot partner and formerly chief of strategy Simon Corbett is moving into the role of chief innovation officer to help the agency accelerate the development of new products and services that allow the agency to tangibly demonstrate creativity and innovation to clients.

“Generally speaking agencies are terrible at walking the walk when it comes to creativity and innovation in their own business,” said Corbett.

“One of the most significant causes for frustration and dissatisfaction between a client and their agency is that the agency talks a good game but rarely can back it up. We stand in front of clients and tell them to be bolder, more creative with ideas. But how often can we show them examples of when we have done the same in our own business?”

One of the first major changes within the agency has been the creation of a new Social & Content department. Headed up by Tania Ferguson (previously at Leo Burnett) as content strategist and with the addition of Catalina Beltran (previously King Content) as social media manager, this newly formed team greatly expands the agency’s abilities to take clients into previously unexplored areas.

“We take our responsibilities to clients very seriously as an agency. Our clients rely on us being able to not just reach and engage consumers but also ultimately help to influence them,” Corbett added.

“So it is vitally important for us that we are able to find more interesting and innovative ways for our clients to spend more time with their consumers. Tania and the team are leading how we do that.”

Picture: Tania Ferguson, Simon Corbett, Catalina Beltran

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?