Sizmek To Acquire Rocket Fuel For $US145m

Sizmek To Acquire Rocket Fuel For $US145m
SHARE
THIS



People-based creative optimisation and data activation platform Sizmek has announced it has entered into a definitive acquisition agreement with predictive marketing platform Rocket Fuel.

Under the terms of the agreement, an affiliate of Sizmek – backed by Vector Capital – will commence a tender offer for all of the outstanding shares of Rocket Fuel common stock for US$2.60 per share in cash, which represents valuing the company at around $145 million.

The acquisition brings together two of the world’s most respected names in advertising technology to create one of the largest independent marketing platforms built for agencies and brands.

Collectively, Sizmek and Rocket Fuel service more than 20,000 advertisers and 3,600 agencies to global audiences in over 70 countries.

Mark Grether, executive chairman of Simzek, said the acquisition of Rocket Fuel will provide its clients with a self-service predictive marketing platform that optimises campaigns across the entire media plan.

“This is the next logical step in marketing automation-media optimisation and full creative optimisation combined, bringing together the context and the creative for the optimal consumer experience,” he said.

“The result is advertising that is deeply personalised, highly intuitive, and AI-enabled for peak performance, redefining the boundaries of creative possibility and media execution.”

Rocket Fuel CEO Randy Wootton said the union creates one integrated, full-funnel solution to enable agencies and their brands address key performance objectives across paid, owned and earned media.

“This transaction accelerates our global expansion efforts in more than 70 countries, which empowers us to provide agencies and brands with more tools, exceptional service and support worldwide,” he said.

Upon completion of the transaction, Rocket Fuel will become a privately-held company. The transaction, which is expected to close in the third quarter of 2017, is conditioned upon satisfaction of a minimum tender offer condition, regulatory approvals and other customary closing conditions.

Please login with linkedin to comment

adapt einsights Simzek

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]