Six Steps To A Bulletproof Mobile Strategy: Buzinga App Development Director

Six Steps To A Bulletproof Mobile Strategy: Buzinga App Development Director
SHARE
THIS



In this guest piece, Logan Merrick, co-founder and director at Buzinga App Development, outlines six simple ways startups, entrepreneurs and enterprises can implement a mobile strategy that delivers real value.

Mobile is the world’s fastest growing tech phenomena. Audiences are living increasingly online, spending up to 93 per cent of their day online – with 51 per cent spent just on their mobile.

Although we may be constantly scrutinised for our ‘consuming’ smart phone habits, they are an integral part of our everyday lives, offering unbound potential for businesses operating in the 21st century.

The struggle for businesses to engage with their audiences through the right channels is one felt by many, particularly new start-ups finding their feet in the competitive landscape. Mobiles, uniquely, can ‘herd’ large amounts of users into a shared space, where businesses can take full advantage of the audience-filled environment and better target their messages.

Logan Merrick

Logan Merrick

With its ability to connect various systems on one device, mobiles are an essential element of an omni-channel strategy. For businesses and start-ups seeking to supercharge their growth, look no further than what’s in your pocket.

With the benefits of increased revenue, better engagement with users, and more efficient data usage, here are six easy steps for implementing a bullet proof mobile strategy into your business.

  1. Find out what works, and what doesn’t

The first step in implementing a mobile strategy, is finding out where exactly to implement it. You need to identify key information first, before you can reap the success of an effective strategy. Ask yourself these questions:

  • What problem will your product solve?
  • Who are your target users?
  • How are your target users currently resolving the problem?
  • What are competitor products doing?

Once you’ve answered these questions, and have identified where a mobile strategy can be best implemented in your business, it’s important to formulate objectives related to how you will measure the success of the strategy, as well as identifying the essentials such as budget and minimum ROI.

Taking these steps will help you determine if a mobile strategy is right for you, and allow you to formulate a strong one that will work.

  1. Adopt a lean approach

In the case of initial mobile strategies, less is more. When first formulating your product, only include core features and keep the purpose of the product clear for users. This strategy allows you to collect real user data that will inform future, expensive versions.

Once these requirements are agreed upon, ensure they remain as your focus. ‘Swiss army knife’ approaches can fail easily when trying to branch out and take on too much. Your prototype should be customer-focused, and have strong objectives that reflect their needs.

What’s the minimum solution you can build that solves the customer problem?

  1. Think like your target users

Expanding on point #2, put yourself in the shoes of your desired consumer. Adopting a user-centric design is key to the initial success of your strategy. Then ask yourself these questions:

  • Why would I use this product?
  • How am I keeping engaged?
  • How is my engagement being measured?
  • How can I offer my feedback?

If you, as the designer, wouldn’t use the app then why would anyone else? Sell the product to yourself and this confidence will resonate with your future users.

It’s also crucial not to assume you know your users. Constant engagement with them and providing opportunities for feedback will allow you to identify limitations in your strategy and act on opportunities to improve.

  1. It won’t be perfect and that’s ok

Keep in mind that this is your first mobile strategy. You won’t be able to think of every possibility in the development process. Your prototype won’t be perfect, and that’s ok.

Giving yourself the opportunities to expose limitations and room for improvement in your strategy plan will leave the door open for continual improvement. Keep your focus on the core features, and allow users to assist with the rest. After all, the app is for them; their input should be an important component in your strategy and design.

  1. Good communication is key

Where possible, appoint one internal person with an understanding of the project as the ‘Project Manager’ to allow for better communication and leadership between the team.

Identifying and effectively communicating with your stakeholders is crucial to ensure organisation-wide understanding of the test plan, and to receive valuable feedback. Communicating your project, goals, tactics, or overall strategy too late can result in poor engagement with your stakeholders, and ineffective feedback received from them.

  1. Make sure everyone knows their role in the team

Ensuring everyone knows, and more importantly fulfils, their roles is crucial to the success of your team and strategy.

Assert positions and levels of expertise to establish communication channels, such as those between your subject matter experts and your technical experts. Plainly: let the experts be experts. This will ensure the smooth running of the program.

 

Please login with linkedin to comment

Latest News

App Annie Announces New Managing Director For APAC
  • Technology

App Annie Announces New Managing Director For APAC

App market data and analytics company App Annie has announced the appointment of Cindy Deng as its new managing director for the Asia-Pacific (APAC) region. Deng joins App Annie with more than 18 years’ experience in enterprise IT, digital advertising, data analytics, and data management. In her most recent role at Turn, she was responsible […]

New Editor For GQ Australia
  • Media

New Editor For GQ Australia

Unfortunately, it's no more Lowes or Roger David for Michael Christensen after being named fashion organ's top tamale.

QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]