Influencer connections agency The Remarkables Group has announced six new influencers to its group, moving the scope of its talent beyond the blogosphere with the announcement of partnerships with Sarah Wilson’s I Quite Sugar, and Balance by Deborah Hutton, owned by its namesake.
I Quit Sugar was launched by media personality Sarah Wilson in 2013 and has gone on to create online programs, books, e-books and products to help its audience live healthier lives. Since its inception, over one million people have quit sugar using its books and programs.
Balance by Deborah Hutton is created and edited by Australian media personality and brand ambassador Deborah Hutton, a recognisable and well-known personality in Australia, who with her team has created an online presence that brings together a team of expert coaches to help women aged 45+ find a more successful and happier life.
Founder and managing director of The Remarkables Group Lorraine Murphy said, “This is an exciting time for our business. We have built our offer on the power of influencers, and welcoming two enormously influential online presences like I Quit Sugar and Balance by Deborah Hutton extends that scope further for us.
“Both have built powerful digital footprints and engaged, motivated audiences who look to them for trusted recommendations.”
Zoe Eaton, CEO of I Quit Sugar said, “In just three years, I Quit Sugar has established itself as one of Australia’s most trusted health and wellness brands, breaking down the latest nutritional trends with its community of 1.8m. We’re looking forward to partnering with The Remarkables Group to create authentic partnerships.”
Deborah Hutton said, “I’ve been incredibly impressed watching Lorraine and her team build The Remarkables Group into a digital agency powerhouse. We are thrilled to be working alongside the team and believe this partnership will deliver brands the opportunity to engage with insightful curated content that connects strongly with our 45+ audience.”
The agency also announced four more signings – winners of its inaugural Rising Soci@l Star Talent Search this year. They are Mr Weekender (Travel category winner), Nikkia Joy (Beauty), Alice in Healthyland (Health) and Sophie Luxe (Fashion). The winning influencers are now working with category partners Priceline, Qantas and Bonds.
Lorraine Murphy added, “With these six new signings, we have added an audience of 2.5m to our existing group. Our influencers have a direct line to this audience, the majority of whom are females aged 25-55.
“That’s a compelling offer to brands seeking to create authentic relationships with what is arguably the most powerful demographic when it comes to Australian consumers.”