Network Ten and Multi Channel Network (MCN) has announced a record number of partners for the fourth series of reality TV show I’m A Celebrity…Get Me Out Of Here!.
KFC, Isuzu UTE Australia, Captain Morgan and Nutra-Life are backing the show, which will be broadcast live five nights a week from South Africa, with the season four premiere on Sunday 28 January at 7:30pm.
Ten said in a statement that more companies have also partnered with the new season of I’m A Celebrity…Get Me Out Of Here! but cannot be named at this stage.
Rod Prosser, executive general manager of revenue and client partnerships at Network Ten, said: “The demand around I’m A Celebrity…Get Me Out Of Here! this year has been sensational, and we’re thrilled that so many big names have aligned themselves with this truly brand-safe format.
“The family favourite program is one of our biggest properties, and has grown its audience and commercial share each year, delivering fantastic results for our clients on a format they know works.”
Tania Jones, national content and brand partnerships director at MCN, said: “As I’m A Celebrity…Get Me Out Of Here! continues to experience consistent audience growth, the show is also gaining in popularity with marketers.
“We’re thrilled to have achieved a record number of partners in 2018 – all leading brands committed to working with premium content.
“One of the other key attractions is the program’s flexibility and seamless integration opportunities. Partners can rest assured their products are showcased in the best light, resulting in true business outcomes.”