Sydney-based martech company Simple has announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power Simple’s Intelligent Marketing Platform.
The move makes Simple one of the first independent software vendors to build atop the Microsoft Business Applications Platform.
Simple’s Intelligent Marketing Platform will combine the functionality of Microsoft products including PowerApps, Dynamics 365 for Marketing and Office 365, and aims to redefine marketing resource management.
It will also utilise new capabilities offered with Power BI that will enable organisations to rapidly integrate marketing data from multiple sources within its Intelligent Marketing Platform to generate insights and improve marketing performance.
Simple CEO Aden Forrest (pictured above) said the company’s platform injects artificial intelligence into upstream marketing planning, where there is none today – giving CMOs new insight into how they can maximise the return on marketing investment for the entire organisation.
“By connecting with capabilities already available within Microsoft Dynamics 365, Simple can deploy marketing tools as required throughout the marketing process, maximising the return on that technology investment,” he said.
“Marketing resource management solutions have traditionally imposed technology on marketing teams, requiring them to learn new ways of working.
“Simple’s Intelligent Marketing Platform will transform the way marketing teams work using many of the tools they already use, reducing friction, slashing complexity and achieving maximum effectiveness.
James Phillips, corporate vice president at Microsoft Business Applications Group, said: “We are excited to partner with Simple as they build and innovate on top of the Microsoft Business Application Platform.
“Their marketing resource management expertise, combined with Microsoft technology, will help our customers re-imagine their marketing processes, improve marketing effectiveness and deliver compelling value.”