Silverfox Releases Report On Advanced Style And The Silver Dollar

Silverfox Releases Report On Advanced Style And The Silver Dollar
SHARE
THIS



SILVERFOX MGMT GROUP, Australia’s first agency exclusively representing models over 30, has today released Advanced Style & the Silver Dollar, a telling report on the fashion and beauty industry’s biggest opportunity since plus size: style-conscious women over 60.

Despite the baby boomer generation being wealthier than ever, the local fashion and beauty industry largely ignores our ageing population.

Ironically, the 1.9 million Australian women over 65, not only show a growing propensity to look stylish and shop fashion, but have the spending power to match – 41.9 per cent being regular shoppers and medium to big spenders in the category.

Will 2016 be the year our notoriously millennial-obsessed world of fashion and beauty finally accepts—or even embraces—women of a certain age?

The Silverfox report draws on local and international data, as well as case studies from luxury to high street retail proving the use of older models is more than a fad or PR stunt, instead a new regime.

Globally, fashion and beauty powerhouses such as Karen Walker, Céline, L’Oréal and American Apparel are tapping into this previously undervalued niche with rigour and reaping commercial rewards. Locally it’s ripe for the taking.

Advanced Style & the Silver Dollar acts as a guide for local brands looking to tap this market. It explores the importance of brand imagery and model choice, which if used correctly can increase purchase intent by up to 200 per cent and provides inspiration from trailblazing brands getting it right.

Read the full Silverfox report here: Advanced Style & the Silver Dollar

 

Please login with linkedin to comment

SILVERFOX MGMT GROUP

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]