Shopper Media Group Appoints New National Sales Director

Shopper Media Group Appoints New National Sales Director
SHARE
THIS



Digital Out-Of-Home intelligent media business, Shopper Media Group, continues to make noise in the market with new National Sales Director Grant Kirkby taking the reins. This follows the recent announcement of a new research data division, Shopper Data Group.

Shopper Media Group CEO Ben Walker said, “Shopper Media Group has enjoyed an impressive growth trajectory over the past 18 months with our focus on providing premium service and support to shopping centres and advertisers.

“It’s our commitment to service coupled with our high-tech Smartlite digital panels that makes us the benchmark of excellence in the retail out-of-home industry.”

Shopper Media Group announced the appointment of Grant Kirkby back in May, and after a record six months gardening leave he has finally joined to lead the national sales team.

Walker said with more than 10 years of experience in out-of-home advertising and agency involvement, Kirkby brings an intimate knowledge of industry landscapes, strong professional relationships and sales leadership to that will continue to drive the great work we are doing.

Kirkby’s arrival coincides with launch of the new research data division, Shopper Data Group.  The division was established to streamline the delivery of genuine consumer insights from within the retail environment to shopping centres and advertisers.

“Brands and companies want to know how and why consumers make certain purchasing decisions, and Shopper Data Group is able to ask those questions as close to, if not during, the actual decision making process with our intelligent WiFi capabilities,” Walker said.

Rebecca Galvin has been appointed as manager, Special Projects to work with Grant Kirkby in facilitating key research projects for advertisers.  She is responsible for driving technology development and strategic innovation, and will also work with shopping centres to build richer engagement with their customers.

Galvin joins the company with extensive experience in technology development and business consulting having worked in the banking, government and telco sectors.

“We have been able to assemble an experienced team of people that are passionate about our business because they know they are working with the most technologically advanced digital panels in the retail environment. Our national network of Smartlites provide unparalleled marketing influence in shopping centre advertising with our HD Screens, beacon technology and ability to survey ‘consumers on the go’ to discover want they want,” added Walker.

Please login with linkedin to comment

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]