Shopper Marketing: Where Now And What’s Next?

Shopper Marketing: Where Now And What’s Next?
Alice Gabites
By Alice Gabites



POPAI Australia & New Zealand has commissioned shopper research firm GfK to run the first Australian industry survey into the Shopper Marketing and Category Management disciplines since 2011.

The study aims to benchmark progress and changes in the shopper marketing and category functions disciplines to the previous studies; identify common issues and opportunities, and outline key steps for industry participants to take to make the most of their capabilities.

Results will be available at a series of workshops in September, and the findings will be published in Inside Shopper. Survey participants will receive a free copy of the study’s results.


Here’s how you can participate:

  • Click here to go directly to the online open survey
  • Go to the survey link on the POPAI homepage at www.popai.com.au
  • If you are based in Sydney, register to participate in face to face interviews: Email your name, company and ‘register for Shopper Marketing Survey Interviews’ to mollyk@popai.com.au
  • If you are based in Melbourne, register to participate in a group interview: Email your name, company and ‘Register for Melbourne Breakfast’ to mollyk@popai.com.au  (registration closing 23 July 2014, places are strictly limited)

Thank you for your interest and participation.




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