The Seven Unbreakable Marketing Resolutions For 2015

The Seven Unbreakable Marketing Resolutions For 2015
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



We’ve all been there. Despite our best intentions when the clock strikes midnight, after a month or so many a News Year’s resolution begins to wane.

Ready to reignite your business resolutions for the New Year? Stand up from your desk, place your hand over your heart, and solemnly swear…

LDN Infographic 4-vintageI promise to…make it easy for my customers.

Last year, we saw big businesses put a massive focus on “effortless experiences” for customers. And that’s set to intensify in 2015. But it’s not only the big guys who can do this; small businesses should also be looking at ways to make things easier for their customers.

Take a good look at your business, focusing on how people can browse, book or buy from you. Are there ways you can make this even easier? This could be anything from improving the payment process on your e-commerce site to investing more in mobile marketing.

I promise to…get more personal

“Micro-targeting” is the latest buzzword for marketers, and 2015 is the year small businesses can put it into action and reap the rewards. Take a good look at your target customers, their lifestyle, purchasing behaviours, and needs. By taking the time to understand your target market, you will know exactly what to say and how to say it to convert them.

Want to really stand out from your competitors? Start treating customers as individuals. Look beyond the traditional segments and think about how you can provide personalised experiences and messages.

I promise to…embrace multi-channel marketing

Multi-channel isn’t new, but it will continue to fuel marketing success in 2015. It is more important than ever for small business owners to embrace a myriad of marketing channels to promote their business. Look at which channels work best for different messages, promotions and customer types. For example, letterbox advertising and SMS messaging might work best for one campaign, whereas email marketing and letterbox flyers may prove a more effective combination for another.

I promise to…be human

Think about what your brand really represents. Imagine it as a person. Give it a voice and use this voice across every communication – from social media posts to letterbox flyers and in-store point-of-sale. Send your emails from a human name, rather than your company name. This is the easiest and most effective way to differentiate your brand from everyone else. And at the same time, it will help you create a meaningful connection with your customers, who will feel like they are interacting with a person rather than a company.

I promise to…get creative with visuals

Visuals have never been more important in cutting through the clutter and getting attention. Make this the year you start to emphasise visual, video and audio content in your marketing. Create videos, interesting podcasts, memes, infographics and SlideShare presentations. Scrap the tired old stock images and invest in new, fresh and dynamic images for your brochures and flyers. Visuals are a powerful way to achieve the cut-through your business needs.

I promise to…Create original content.

We’ve heard it all before to the point of cliché – content is king. But it doesn’t make it any less true. With multiple touch points for reaching your customers, marketers have no excuse for producing useful and engaging content. Focus on an active blog and engaging visuals; people are more likely to engage on social media if you include some form of engaging content: video, photos, even emoticons have all been shown to lift engagement rates.

It’s easier said than done, but good content, combined with distribution, can cut through the white noise of the internet. As US content guru John Lavine once said: “The world is becoming increasingly complicated, but people will give you their time if you provide content which is useful and meaningful”.

I promise to…Go back to basics.

You don’t need to reinvent the wheel. Stop. Think. Re-evaluate your target audience, and determine what works and what doesn’t. Research it, plan it, implement it and measure it. Wash, rinse, repeat.

Need more inspiration? Here are some other marketing resolutions. I promise to:

Fine-tune my mobile marketing strategy. And if I don’t have one – now is the time to get one.

Rethink my social activity. Think about which social media channels my customers are using and how they work for me – it could be that Pinterest is more profitable for my brand than Facebook and Twitter combined.

Be relevant. What I need to work out in 2015 is this: how can I connect with consumers in a more meaningful way?

Ryan Christie is the Marketing Manager for Local Direct Network, the small business marketing division of customer engagement specialist Salmat.

 

 

 

Please login with linkedin to comment

Designworks

Latest News

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

B&T believes that women should be recognised for their inspiring everyday efforts – they should be given a fair shot and a seat at the table; someone for younger, aspiring female leaders to look up to. So come one, come all, because in celebration of our annual Women in Media Awards, we’ve created a Women […]

by B&T Magazine

B&T Magazine
NYC Creative Series: BBH New York Art Director Casey Schweikert
  • Advertising

NYC Creative Series: BBH New York Art Director Casey Schweikert

To celebrate young Aussie talent in adland, B&T has embarked on a series where we chat to creatives working at some of the world’s most prolific advertising agencies in New York City. Speaking with a new up-and-comer each week, B&T asks Aussie expats everything from their favourite clients to more pressing questions such as how often they’re asked to […]

by B&T Magazine

B&T Magazine
Ten Reveals Sponsors & Launch Date For New Australian Survivor Series
  • Marketing
  • Media

Ten Reveals Sponsors & Launch Date For New Australian Survivor Series

Network Ten has announced the first sponsors for the upcoming series of its reality TV game show Australian Survivor. Holden will be returning as a sponsor for its third straight year, and will be joined by BCF, Kellogg’s and Parmalat. Hosted once again by Jonathan LaPaglia, Australian Survivor returns on Wednesday 1 August with a […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Medium Rare To Handle Publishing & Sales Duties For Jetstar’s Magazine & Digital Content
  • Media

Medium Rare To Handle Publishing & Sales Duties For Jetstar’s Magazine & Digital Content

Jetstar Airways has awarded Medium Rare Content its new contract to supply publishing and sales services in Australia and New Zealand. The airline’s monthly inflight magazine will be redesigned and relaunched in October 2018, with Medium Rare to also publish Jetstar Asia’s bi-monthly magazine from the November/December 2018 issue. Hardie Grant Media was the incumbent […]

Sunday TV Wrap: 484,000 Stay Up For France-Croatia Final, Ninja Bounces Back
  • Media

Sunday TV Wrap: 484,000 Stay Up For France-Croatia Final, Ninja Bounces Back

It was regarded as one of the great World Cup finals, so SBS would arguably be disappointed with the 484,000 viewers that stayed up to watch France beat Croatia in this morning’s match that, admittedly, came with a 1am kick-off AEST time. And Australia’s contribution was just a blip in the estimated 3.4 billion global television audience for this morning’s game (although actual numbers […]

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

ACCC Releases Gaffe-Filled Promo Via 3rdspace Communications
  • Advertising
  • Campaigns

ACCC Releases Gaffe-Filled Promo Via 3rdspace Communications

Content marketing agency 3rdspace Communications has created a campaign video that may have the Australian Competition and Consumer Commission (ACCC) asking for its money back – in a good way. Entitled ‘The Cut Off’, the video is full of deliberate errors for the ACCC that sets out to educate consumers about their rights and how […]

Study: 90% Of Aussies Haven’t A Clue How Apps Pinch Their Data
  • Technology

Study: 90% Of Aussies Haven’t A Clue How Apps Pinch Their Data

A new study into online privacy issues has found that although Australians are concerned about their data being used without their consent, very few of us are aware how different apps use our data. The study by Roy Morgan Research found that 90 per cent of Australians are either “not sure” or only “somewhat understand” how several […]

by B&T Magazine

B&T Magazine
VMO Unveils Latest DART360 Audience Intelligence Platform
  • Advertising

VMO Unveils Latest DART360 Audience Intelligence Platform

VMO has revealed its audience intelligence platform DART360. Evolving from its proprietary tool DART (Digital outdoor Audience in Real Time); DART360 enables clients to plan and optimise their campaigns to engage active consumers across the VMO network. The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they […]

Russell Coight Re-Booted As Ten Plays The Comedy Card For New-Look Sunday Night
  • Media

Russell Coight Re-Booted As Ten Plays The Comedy Card For New-Look Sunday Night

Network Ten has today announced an all-new Sunday night line-up premiering on Sunday 5th August. From 7.30pm, Ten’s highly-anticipated third series of Russell Coight’s All Aussie Adventures will return, followed by the new Aussie comedy series Street Smart. All Aussie Adventures first screened on Network Ten in 2001. Over the course of two series, Russell Coight […]

How Marketers Can Truly Bring Their Brand To Life
  • Marketing
  • Opinion

How Marketers Can Truly Bring Their Brand To Life

In this opinion piece, Veronika Birnkammer (pictured below), marketing director at Fluent Commerce for Australia and New Zealand, provides some tips on how marketers can help build a brand that offers more than just products and services. Google knows everything, doesn’t it? But what does Google actually do and how does it make money? These are […]

Opinion

by B&T Magazine

B&T Magazine
Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Sportsbet Spoofs The World Cup’s VAR In Witty New Spot
  • Campaigns

Sportsbet Spoofs The World Cup’s VAR In Witty New Spot

Those scallywags over at Sportsbet have released a new social media campaign, this time having a dig at the World Cup’s controversial Video Assistant Referee (VAR) system. The ad imagines VAR as a bloke at a couple’s engagement party, forced to tell the truth on awkward moments. It’s the work of Sportsbet’s own in-house creative team and, like many of the brand’s […]

by B&T Magazine

B&T Magazine
Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Storyation Finalist For Global Content Marketing Agency Of The Year
  • Marketing

Storyation Finalist For Global Content Marketing Agency Of The Year

Sydney content marketing agency Storyation has been named a finalist for global Content Marketing Agency of the Year in the Content Marketing Association Awards in the US.  The only Australian agency on the short-list, Storyation was founded by two former Fairfax Media executives Lauren Quaintance (right in photo) and Mimi Cullen (left) and its clients include Tourism […]

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
  • Marketing

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular. The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November. Jaden Social underwent a competitive pitch to secure the account, in […]

APD Australia Appoints New Head Of Digital Product & Strategy
  • Marketing
  • Technology

APD Australia Appoints New Head Of Digital Product & Strategy

Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy. Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products. Butterworth joins APD from Reprise Digital, where he was most […]

Apparent Appoints Joint Creative Directors From Within
  • Marketing

Apparent Appoints Joint Creative Directors From Within

Customer engagement agency Apparent has promoted Michelle Turchini and Simon Bloomfield to the newly created roles of joint creative directors, following strong business growth. Over the past 12 months, the independent Sydney agency has increased its staff to more than 60 people and moved into larger offices off the back of new and organic business […]

Targus Reinvigorates Brand Across The Trans-Tasman With First-Ever OOH Campaign
  • Advertising
  • Campaigns
  • Marketing

Targus Reinvigorates Brand Across The Trans-Tasman With First-Ever OOH Campaign

Targus Australia New Zealand has today unveiled its first-ever out-of-home media campaign to show off the brand’s fresh look and reinvigorated proposition. Showcasing how Targus connects people and technology, the campaign has been developed by the local arm of international independent brand design agency SomeOne, alongside a media strategy developed in collaboration with Sydney-based agency […]

Bedshed Reveals What Aussies Get Up To In Their Bedrooms In Fresh Campaign By Rare Perth
  • Advertising
  • Campaigns

Bedshed Reveals What Aussies Get Up To In Their Bedrooms In Fresh Campaign By Rare Perth

Last year, Bedshed commissioned a nationwide survey asking people right across the country what they get up to in the privacy of their bedrooms. It then gathered all the personal revelations together into a report, and now they’re sharing those details with everyone in Australia. The Bedroom Report reveals everything from our favourite sleeping positions […]

MediaMath Secures $US225 Million In New Funding
  • Advertising
  • Technology

MediaMath Secures $US225 Million In New Funding

Programmatic advertising player MediaMath has announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as US$225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that […]

Christie Spaces Chooses The Wired Agency To Lead Digital Marketing
  • Marketing

Christie Spaces Chooses The Wired Agency To Lead Digital Marketing

Co-working space company Christie Spaces has announced the appointment of The Wired Agency as its new digital marketing agency in Australia. Tasked with maximising campaign performance through their trademarked hyper-segmentation and hyper-optimisation techniques, The Wired Agency will be leading search advertising, display advertising, and SEO for Christie Spaces. The company exists to provide a space […]

Realestate.com.au & Mazda Unveil Property Construction Video Series
  • Marketing
  • Media

Realestate.com.au & Mazda Unveil Property Construction Video Series

Property website realestate.com.au has launched a video series showcasing the trials and tribulations of an epic demolition and transformation by interior stylist and well-known Instagrammer Catherine Hegarty. The Heraghty family bulldozed their quaint weatherboard in Sydney to make way for a duplex, which will be the focus of the 2 in Twelve series, which you […]

Jimmy Brings & Spotify Curate Limited Edition Wine & Music Pairings Via Eleven
  • Campaigns
  • Marketing

Jimmy Brings & Spotify Curate Limited Edition Wine & Music Pairings Via Eleven

Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music. The Songmelier Edition range features an Australian sparkling, sauvignon blanc and reserve shiraz, each paired with a Spotify playlist accessible via a code on the label. Wine lovers can simply scan the code […]

IPG’s 303 MullenLowe Appoints WA Creative Duo
  • Advertising

IPG’s 303 MullenLowe Appoints WA Creative Duo

Interpublic Group’s 303 MullenLowe has announced the appointment of Western Australian creatives Melita Masters and Bianca Galan-Dwyer to its team. Masters (pictured above, left) and Galan-Dwyer (pictured above, right) joined forces in 2016 at The Brand Agency, quickly establishing themselves as a first-rate creative duo with their multi-award-winning campaign ‘Let’s Thursday Like We Friday’ for the […]

Top Marketers Join Forces To Explore Best Practice
  • Marketing

Top Marketers Join Forces To Explore Best Practice

Some of Sydney’s top senior marketers have banded together to form a council that aims to develop best practice around launch marketing. The Launch Marketing Council (LMC) is an initiative by global independent launch agency Five by Five and will meet twice a year to share experiences around various launch marketing topics. The panel is […]

My Top Takeaways From Programmatic Week
  • Advertising
  • Marketing
  • Opinion

My Top Takeaways From Programmatic Week

In this guest post, Amnet MD Indy Khabra (pictured above) shares his top takeouts from Programmatic Week – a week dedicated to educating Dentsu Aegis Network staff on the very latest innovation and changes to the industry. The speed of technological disruption is accelerating. Keeping on top of the latest developments is challenging – even […]

Opinion

by B&T Magazine

B&T Magazine