Sensis Shakes Up Online Advertising Game With New Platform For SMBs

Sensis Shakes Up Online Advertising Game With New Platform For SMBs

Marketing services provider Sensis has launched a one-stop online platform which allows small businesses to design professional digital banner ads and create a detailed targeting plan within minutes.

As well as creating digital ads, Sensis Digital Display allows SMBs access to Sensis’ digital media buying power, audience targeting and mobile-first technology, which were previously only accessible to the big end of town with large marketing budgets.

Sensis Digital Display is the first product to be launched by the company since completing its two-year digital transformation program in July 2016.

Danny Gravell, executive general manager of product and technology at Sensis, said that while SMEs have started to recognise the need to boost their online presence, one of the biggest challenges they currently face is navigating the complex digital marketing space.

Danny Gravell

Pictured: Danny Gravell

“The Sensis Digital Display platform has been designed with the first-time digital marketer in mind,” he said.

“The interface is simple to navigate and the platform does all the work, giving SMBs access to customers who are searching online at a scale and accuracy previously only available to big marketers.

“Suddenly, a hairdresser has the same access to their clients as say, a car maker does. The playing field has been levelled for the first time.

“The ever-changing digital marketing space can be overwhelming, but Sensis Digital Display offers a user-friendly, affordable solution to create personalised, targeted banner ads, displayed on quality sites across the internet.”




Please login with linkedin to comment

Event Sensis Digital Display

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]