Seasons Aged Care Unveils New-look Website Via The Content Division

Seasons Aged Care Unveils New-look Website Via The Content Division
SHARE
THIS



Queensland aged care provider Seasons Aged Care has launched its new website, which includes a new content hub designed to arm consumers with unbiased and expert aged care information.

Seasons Aged Care CEO Nick Loudon said the struggles of aged care consumers was at the heart of the decision to take a content-driven approach when developing the new website.

“The aged care industry can often be difficult to navigate, with confusion around what options are available at what cost. Family members are faced with a wide range of industry jargon, acronyms and confusing financial models.

“Sometimes they end up with more questions than answers when they begin their aged care search.

“With input and advice from a growing number of industry experts, our blog The Purple Room aims to be a one-stop hub that answers these questions with impartial information to help them make an informed choice.”

Alongside aged care industry information and money matters, The Purple Room also covers seniors health and wellbeing topics alongside resident stories, including traditional recipes and old-style tips.

“We’ve thrown a spotlight on our communities and residents through the new website and look forward to sharing more of their stories, tips and favourite recipes,” Loudon said.

Seasons worked with content agency The Content Division to devise its content strategy, and has hired an in-house content team to write and edit blogs, shoot video and grow its social media strategy.

The aged care provider has also partnered with digital agency iProspect to help amplify its messages through search engine and Facebook marketing.

“It’s early days, but already we’re seeing the benefits of focusing on quality content that can be shared and repurposed across a variety of channels.”

Latest News

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded
  • Advertising

Bayer Consolidates Crop Science Creative With Clemenger’s Redhanded

Redhanded has been appointed creative agency of record for the crop science division of Bayer in Australia, following a competitive pitch. The appointment of the Clemenger Group agency comes after Bayer chose to consolidate its creative business in September to drive efficiencies and strategic alignment across portfolios. Redhanded will now be responsible for creative work […]

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Media

Study: High-Impact Digital Ads Amplify Standard Media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye-tracking experiments and revealed that, within a browsing session, standard display formats, such as […]

Kellogg’s Chooses Eleven To Look After PR
  • Marketing

Kellogg’s Chooses Eleven To Look After PR

Breakfast cereal giant Kellogg’s has appointed Eleven to handle its PR account across Australia and New Zealand. Eleven takes over from Edelman on the account. Kellogg’s has also ditched Porter Novelli and Liquid Ideas, which worked on a project basis. Eleven managing director Roberto Pace said in a statement that the agency was excited to […]

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann
  • Campaigns

Coca-Cola Celebrates Classic Aussie Moments To Commemorate 80 Years Via McCann

Coca-Cola has today launched a campaign commemorating 80 years of great tasting beverages made by Australians in Australia. The integrated marketing campaign from McCann and UM will have multiple touchpoints with consumers led by a new locally-produced TVC running across screens and also supported in PR, social media and out-of-home. The tagline featured in the […]

Stellar Concepts Wins PR Duties For New Sydney Food Festival
  • Marketing

Stellar Concepts Wins PR Duties For New Sydney Food Festival

Communications agency Stellar Concepts has been appointed by IMG Culinary to deliver a PR campaign for the launch of Taste of Sydney Collective. The food festival is an evolution of IMG’s ‘Taste of’ festival series fusing food, culture and music. Taking place at the Cutaway in Sydney’s Barangaroo precinct during November, the highly-curated event will […]

SPEED To Handle Media Planning For QICGRE
  • Media

SPEED To Handle Media Planning For QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect. QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central. SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping […]

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney
  • Advertising

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney

DDB Australia has announced the appointment of former One Green Bean CEO Carl Ratcliff as chief strategy officer of DDB Sydney. Ratcliff’s appointment comes just over two weeks after it was announced that Claire Salvetti would replace him as CEO of One Green Bean. Ratcliff has more than 20 years’ experience in the world of building brands […]