Schweppes, GPYR, Carat and JCDecaux have teamed up to transform StreetTalk sites into iconic life-size red London phone booths.
Created as part of the Lost In London campaign, the custom built phone booths are ringing through the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to launch two new limited edition Schweppes mixers inspired by London flavours: Orange Grapefruit & Bitters and Lemonade with Citrus & Cucumber.
Calling on the buzzing atmosphere of the iconic city, the phone booths are set to bring a London flavour to the streets of Australia. Measuring 2m high – the life-size structures encase three sides of existing StreetTalk phone booth sites, creating a quintessential, classic London look.
Shehan Ananthakumar, assistant brand manager – Schweppes said: “The new Lost In London Edition mixers from Schweppes were created to allow Australians to enjoy the fresh flavours of the London bar and cocktail scene. With the combined efforts of our media and creative partners we have been able to bring London to life in a fun and exciting way through StreetTalk.”
Essie Wake, marketing director – JCDecaux Australia said: “The Schweppes StreetTalk campaign is the kind of out-of-the-box thinking that really brings Out of Home to life. The eye-catching execution is perfectly enhanced by the high dwell-time and unbeatable pedestrian impact of JCDecaux StreetTalk assets.”
The Schweppes phone booths are live nationally from 16 – 29 November and 14 – 27 December 2015.