Schweppes Makes A Splash With LQD+ And Cottee’s Squirt

Schweppes Makes A Splash With LQD+ And Cottee’s Squirt
SHARE
THIS



The ‘water enhancer’ category has grown in the US to be worth over $400 million in around three years, and Schweppes is looking to capitalise on the opportunity by kicking off the category in Australia with the launch of two brands in parallel. 

Liquid water enhancers are simply concentrated flavours, in an easy to use format that can be mixed to make water more interesting.

Schweppes has recognised the opportunity for this innovative format in Australia and is creating the category by launching a product range under the Cotteeʼs brand called Cottee’s Squirt, and another new range called LQD+.

As creative partners on Schweppes cordial and water brands, Asprey Creative was asked to develop the brand and packaging and other supporting collateral for Cotteeʼs Squirt and LQD+.

The products come in a pocket-sized, tactile format – and are a natural fit for the Schweppes portfolio, allowing consumers to customise their drinks on the go by adding flavour to water whenever they want.

With Schweppes, Asprey Creative developed distinctive brand platforms for Cotteeʼs Squirt and LQD+ including brand development and extension onto packaging and in-store collateral.

The two new ranges are being tested in market in South Australia at the same time and have been designed to appeal to distinct audiences.

The playful look of Cotteeʼs Squirt builds on key assets developed by Asprey for the Cotteeʼs cordial rebrand to appeal to families. The bold and attitudinal brand development of LQD+ focuses on independent adult consumers, positioning the product as a lifestyle accessory.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]