Schweppes Launches What Appears To Be Cordial For Adults

Schweppes Launches What Appears To Be Cordial For Adults
SHARE
THIS



Schweppes Australia has announced it is launching a new product known as “liquid water enhancers” which appear to be little more than a cordial for adults.

Liquid water enhancers are concentrated flavours, in an easy to use format that can be mixed to make water more interesting. In the US the category has rapidly grown to be worth over $400million in less than three years.

Schweppes ran a trial in South Australia over the summer which has proven the opportunity for this innovative format in Australia. Schweppes is creating the category by launching a product range under the Cottee’s brand called Squirt, and another new range called Lqd+.

LQDPlus-Glass-Bottles-FrontOn-NewDesign-LR

As creative partners on Schweppes cordial and water brands, Asprey Creative was asked to develop the brand and packaging and other supporting collateral for Cottee’s Squirt and Lqd+.

The products come in a pocket-sized, tactile format and allows consumers to “customise” their drinks on the go by adding flavour to water whenever they want. A suite of three popular flavours are featured across both brands.

With Schweppes, Asprey Creative developed distinctive brand platforms for Cottee’s Squirt and Lqd+ including brand development and extension onto packaging and in-store collateral.

Ellie Vince, head of innovation at Schweppes says, “Innovation that taps into a real consumer need and has the potential to alter consumer behaviour doesn’t come along often, so I’m genuinely excited about the brands we’ve created in this new space in partnership with Asprey Creative. Lqd+ and Cottee’s Squirt have the potential to fundamentally change the way people consume beverages, tapping into two key trends – customisation and convenience, whilst appealing to different segments of the market.”

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine