Scentre Group Launches Westfield Fashion Campaign

Scentre Group Launches Westfield Fashion Campaign
SHARE
THIS



Scentre Group has kicked off its new fashion campaign for spring and summer across 35 of Australia’s Westfield shopping centres, as well as revealing the shopping centres’ new style ambassadors.

The fully-integrated campaign, ‘The Front Line’, celebrates Australian style leaders who are living inspiring lives both on and off the runway, with Emma Balfour, Ollie Henderson, Mattia Harnacke and Yaya Deng announced as this season’s Westfield style ambassadors.

The campaign launched today with the help of Sibling Agency (a full-service marketing company established by WPP AUNZ and dedicated to the Westfield brand) across earned, owned and paid channels, including website, the Westfield Smartscreen network of 1,200 screens, a partnership with Vogue Australia, YouTube, native content and digital publications, as well as through PR and social.

The campaign features key seasonal looks from international and Australian designers including Sass & Bide, Gucci, Givenchy, Paul Smith, Ted Baker, Saba, Ginger & Smart, Cotton On and MJ Bale.

Scentre Group has also released an immersive 360-degree behind-the-scenes video to coincide with the campaign launch, providing an inside look at how it was created, as well as allowing shoppers to view this season’s trends from every angle.

The group said high-definition Smartscreen video and snackable social content will be supported by more in-depth behind-the-scenes videos that reveal how Westfield’s style ambassadors are on the front line of the fashion industry.

“Our ambassadors this season are not only on the front line’ in fashion – they’re also pushing boundaries with a strong voice on causes beyond the fashion world,” Sarah Cleggett, general manager of product, experience and communications at Scentre Group, said.

“We’re aiming to capture the energy and confidence that comes from pursuing what’s important to you while embracing an individual approach to style.

“With the largest range of international, local and designer retailers in our centres and online at www.westfield.com.au, we hope shoppers find endless inspiration through this campaign.”

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.