Marketers Need To Get Up To Speed With Apple’s iOS 8

Marketers Need To Get Up To Speed With Apple’s iOS 8
SHARE
THIS



With more than 50% of all iPhones now running iOS 8, Apple has imposed a deadline of 1 February 2015 for developers to ensure their apps work with Xcode 6, Apple’s latest development environment. So what does this mean for you? Danny Gorog from app development company Outware Mobile tells us.

First things first, developers who do not upgrade their apps to Xcode 6 will not be able to submit updates to the App Store until they do.

iOS 8 includes more than 4,000 new features and capabilities. Marketing teams need to start thinking about what new iOS 8 features will drive increased customer satisfaction. Are there opportunities to develop new product and service offerings? Or can you extend your current offerings to provide more value to your customers? What innovations are likely to create a competitive advantage that is difficult to replicate? Some of the most important new features for marketers to consider are HealthKit, HomeKit and WatchKit.

Here are some things to consider when redesigning for iOS 8.

Flat Design

Apple pioneered touch UI on smartphones. The journey to educate customers about using a touch interface was executed by using skeuomorphic design. Skeuomorphic design is about representing real world objects on screen. For example, you would convince users that a button was pressable by making it look like a physical button in the real world including textures and 3D shadows.

With iOS 7, Apple moved away from skeuomorphic design and flattened and removed much of the embellishments that made apps look like real world objects. iOS 8 continues this theme.

Your app should be compliant with Apple’s revised Human Interface Guidelines (HIG). If your app has skeuomorphic elements, now is the time to remove them.

Common elements

Today we live in a multi-platform world. Your customers will use a mix of iOS and Android phones and tablets. Try to leverage and reuse as many design patterns as you can.

An example of a design pattern is the navigation structure of your app. Should you use a slide-in menu or should you use a tab bar?  Consider the future roadmap of your product and how this might affect design decisions you make today. Using a tab bar may limit your ability to add new menu items in the future due to a lack of space, while a slide-in menu might provide you with more flexibility for changes in the future.

It’s also important to consider and refer to your chosen platform’s user interface conventions. iOS users may expect to see a ‘back’ button on certain screens, while Android users will be happy to use the hardware buttons on the device. It’s important to understand these conventions and user behaviours using analytics in order to make informed decisions about the design patterns you choose.

Remember that the best and most used apps are those that provide the user with a great experience. While branding may be important to you, it should never come in the way of utility. The best apps create a balance between organisation branding, existing conventions and re-using elements between platforms to create the best and most intuitive user experiences.

Take advantage of new iOS 8 features

You need to think about all of the new iOS 8 features and how they can be integrated into your app to deliver more value to your customers. Consider the following new technologies and how you can use them:

  • WatchKit – Wearables is a growing market and a great opportunity for innovative new products. Extend your iPhone apps to work with the Apple Watch that complement your existing service offerings in innovative new ways.
  • App Extensions – Look at what your users are doing and make things even quicker and easier to access. Extend functionality and content beyond your app. For example, create a widget that allows your users to view content or perform quick tasks from the Notification Centre, without needing to open the app itself.
  • TouchID – User authentication has never been easier. Allow users to log into your app securely and easily by scanning their finger on the iPhone or iPad Home button.
  • Apple Pay – Allow your customers to pay in-app for goods and services securely and easily with a single touch.
  • Handoff – Are your users on the move when they’re using their apps? Handoff allows users to start an activity on one device and seamlessly resume on another. For example, imagine watching a live sports match on your iPhone on the train and then getting home and seamlessly continuing the activity on your iPad.
  • HealthKit – Leverage and store a user’s health information in a centralised and secure location.
  • HomeKit – Control and connect with different devices around the home and use Siri to trigger particular actions.

Plan for scale

With so many different devices now available you’ll need to ensure your app can scale to the required display size. Even the newly announced Apple Watch will come in two different resolution sizes so this is critical to designing an app. Simplifying designs will make this process easier. Ask your developers if they are using auto-layout and using as many standard controls (such as buttons and sliders) as possible to leverage efficiencies in design. Also, ensure that you are collecting the appropriate analytics data in order to make informed decisions about which devices to support.

Wearable extension

If you’re redesigning now for next February, don’t forget to consider the next big announcement from Apple and start creating a wearable extension. The Apple Watch is touted for release in late February and if, as expected, is more than just a smartwatch it could become a game changer. Regardless of expectations, it will undoubtedly raise consumer awareness of the wearables segment. As new technologies like this emerge be ready to grasp the opportunities and engage with your customers on a new level.

Danny Gorog is co-founder and director of Outware Mobile. 

Please login with linkedin to comment

Latest News

Image lead story UnLtd’s ‘Big Clash’ Raises Over $120K, With Media Owners & Media Agencies Crowned Champions
  • Advertising
  • Media
  • Technology

UnLtd’s ‘Big Clash’ Raises Over $120K, With Media Owners & Media Agencies Crowned Champions

With over 50 companies taking part, the fourth annual Big Clash cricket tournament has been the biggest yet, raising $124,000. The event once again brought the industry together for a great afternoon of cricket, drinks, music, and charity activations. This year, the event was expanded to have Media Owners, Media Agencies, Techies and Creatives all […]

SCA’s Profit Drops 21% Due To “Years Of Heavy Lifting”
  • Media

SCA’s Profit Drops 21% Due To “Years Of Heavy Lifting”

Southern Cross Austereo (SCA) has experienced a negative first half of the 2018 financial year, posting a dramatic drop in overall profit and a slight drop in revenue. The group’s net profit after tax fell 21.2 per cent to $48.5 million in the six months to 31 December 2017 (compared to the previous corresponding period), […]

by B&T Magazine

B&T Magazine
Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman
  • Advertising
  • Campaigns

Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman

Creative digital agency Milkman has helped Lord of the Fries (LOTF) pay homage to two of the fast food outlet’s favourite artists through a series of clever art poster adverts. Milkman re-created the latest album covers of Kanye West and Kendrick Lamar with a LOTR vibe to highlight the brand’s hip-hop roots and its favourite albums […]

Keep Left Wins PR Account For Greening Australia
  • Marketing

Keep Left Wins PR Account For Greening Australia

PR and content marketing agency Keep Left has been selected by proactive conservation organisation Greening Australia to raise public awareness of its flagship programs and national footprint. The relationship began in 2017 when Greening Australia engaged Keep Left in support of Reef Aid, a project launched with corporate partner Virgin Australia to improve water quality […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.