Samsung Announces Departure of CMO Philip Newton

Samsung Announces Departure of CMO Philip Newton
SHARE
THIS


What best describes you?

Samsung Electronics Australia has announced that its corporate vice president and chief marketing officer (CMO), Philip Newton (pictured below), will depart the company in August.

Philip Newton

Newton has resigned from Samsung following eight years of service “to pursue new opportunities”, according to a company statement.

During his tenure with Samsung, Newton has held a number of senior leadership positions, including director of IT and B2B, director of TV and audio-visual, vice president of consumer electronics, and CMO.

He is also the first and only Samsung Australia employee to be appointed as a corporate vice president by Samsung Electronics Co., a significant honour awarded to a select few Samsung Electronics employees globally.

Samsung Electronics Australia president Harry Lee said: “We thank Philip for his contribution to Samsung over the last eight years.

“During his time [at] the company, Philip has helped to transform our business to achieve growth and leadership across a number of business areas, including IT and business-to-business, home appliances and TVs, where he increased market share from 17 per cent to 30 per cent within a six-month period.

“In his most recent position as chief marketing officer, Philip has spearheaded our partnership with netball in Australia, which launched with the acclaimed ‘Rethink Role Models’ campaign.

Lee said Philips has also driven Samsung’s corporate marketing team to achieve significant improvements in key marketing metrics, which have contributed to the growth of the brand over the last 18 months.

“Philip has been recognised as a leader and top talent within Samsung Electronics globally,” he said.

“His departure will be felt throughout the company, but we wish him every success for the future.”

Commenting on his departure, Newton said he was proud of his time at Samsung and grateful for the many opportunities the company had provided him during his tenure.

“I have worked for a number of electronics companies throughout my career. However, my time with Samsung has been one of the most rewarding,” he said.

“Samsung is a true innovator and leader within consumer electronics, and it has been a privilege to work for a company that is at the forefront of its industry.

“I have been fortunate to have had the opportunity to launch many new products that have been world firsts, and to lead teams of talented people to transform the way electronics companies do business in Australia – from best-in-class retail executions through to brand marketing.”

Samsung Australia has commenced a search for a replacement for Newton, who will finish up on Wednesday 9 August, and expects to formally announce this appointment in the coming weeks.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]