Saltmine Design Group Turns 10

Saltmine Design Group Turns 10
Nastasia Marjanovic
By Nastasia Marjanovic



Saltmine Design Group celebrates its 10th birthday, with the company recognising its humble beginnings, as well as its strong partnership with a well-known Australasian drinks company.

Founded by Sara Salter and Kath McLachlan, the key to Saltmine’s success is its positive energy, collaborative approach, and the strong relationships it has nurtured during over the 10 years in business, according to Salter.

“We’re so proud of this huge milestone occasion for the business. From humble beginnings in the front room of a house in Newtown, to working with some of Australia’s favourite brands, we’ve certainly come a long way,” she said.

“Frucor is one of our foundation clients and we’re honoured to be celebrating such a special time and continuing our long-standing relationship with them and our other wonderful clients.”

Saltmine Design Group

Pictured: the team at Saltmine Design Group.

Over the decade, Saltmine Design Group has worked extensively with Frucor across its brand portfolio, including numerous consumer promotions for V Energy Drink, brand ideation, design and activation for sports drink brand Maximus, and limited edition packaging designs across the portfolio.

Frucor marketing director Mark Wiedermann said the success of the company’s relationship with Saltmine has been built on trust and integration.

“We have brought the Saltmine team upstream in our strategic process, which has enabled much more diverse perspectives and insights to help inform our choices,” he said.

“When we chose to enter the sports drink category, the Saltmine team was involved with us from the conception of our isotonic sports drink brand, Maximus – working as one team to determine the brand identity, positioning and strategy for the new brand.

“The involvement from the start has allowed Saltmine Design Group the depth of knowledge and understanding at the heart of the brand to nail the brand design, bottle design and numerous consumer promotions, in-store and out-of-home campaigns.”




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