Saltmine Design Group Improves MeadowLea’s Look

Heart shaped butter and toast

Sydney brand design agency, Saltmine Design Group, has announced two new projects for client Goodman Fielder’s MeadowLea brand.

Amy Anderson
Posted by Amy Anderson

Saltmine’s strategy resulted in a fresh visual identity, featuring a yellow swirl which changes out on each variant to connote the indulgent product on the pack.

MeadowLeaButtery

Saltmine’s next brief from MeadowLea was for the new MeadowLea Breakfast Twists range.

MeadowLea Breakfast Twist are introducing three ‘twists’ flavours (chocolate, caramel and cinnamon).

Saltmine created a character for each flavour: The Caramel Crumpet Bear, Cinnamon Pancake Face and Chocolate Robot Toast feature on the tub packaging, as well as the tub inner liner.

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Goodman Fielder senior brand manager, Jacqueline Nalder, said: “The MeadowLea Twists and Buttery jobs were the first time we’ve worked with Saltmine on the brand.  I think they really understood our brief and we’re delighted with the result.”