Salmat Updates SwiftPlan Tool To Make Media Planning Easier

Digital Online Marketing Commerce Sale Concept
SHARE
THIS



Two years ago, marketing services company Salmat launched a data rich letterbox media planning tool which provided media agencies geo-targeted marketing solutions at the click of a button. Now SwiftPlan has been updated, with a new iteration SwiftPlan 2, find out how this can revolutionise your letterbox campaigns.

Salmat’s SwiftPlan 2 makes campaign planning easier and letterbox campaigns more effective. Campaign planners can get instant access online to the most comprehensive range of third party data sets available.

Salmat’s SwiftPlan 2 draws on more than 50 different targeting capabilities to enable campaign planners to better target letterbox campaigns. Data includes geo-targeting and standard demographic filters like age and gender, average household income, whether there are children or no children in a household, and typical expenditure across product categories.

Planners can overlay their own custom locations and find their target audience in minutes. They can even choose from a range of print options, get a quote and book immediately. For example, a retailer can add all their stores to the tool and build a campaign catchment around the stores to reach their target customers.

Salmat retail business consultant, Dan Salter said, “We built the original SwiftPlan to make planning letterbox media campaigns easier and more effective for our agency partners. We’ve had great feedback from our 2,000+ users and all of the enhancements we’ve made have been introduced based on this feedback.

“Topping the list of requests was functionality to enable agencies to plan, price and order a campaign start to finish in minutes. Also up there were requests for more print production options and the ability to augment our data sets with customer points of interest.”

Check out the list of new features in SwiftPlan 2:

  • More self-service functions enabling campaign planners to plan, build and order a letterbox campaign from start to finish in just minutes
  • Entire letterbox campaign is built in SwiftPlan in real time eliminates back and forth of email
  • Ability to custom build own catchment areas
  • Ability to upload own points of interest such as stores and outlets
  • 70 per cent more data sets – including audience and household data sets – to enable even better targeting
  • 10 new print production formats including A4, A5, A6, DL with multiple fold options and paper stocks
  • Improved interface with more visual overlays making planning simpler
  • Introduction of Federal/State/Local electorate boundaries and postcode boundaries
  • Ability to share quotes and information across the agency is significantly improved
  • More sophisticated indexing against campaign requirements to deliver better targeting
  • “Get a quote” now includes print and distribution broken down by state

SwiftPlan 2 is available today! Agencies already using SwiftPlan will be able to access SwiftPlan 2 with their existing log-in. Click here for more information.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine