Salmat Helps Launch New Platform That Connects Start-ups With Corporates

Salmat Helps Launch New Platform That Connects Start-ups With Corporates
SHARE
THIS



CoVentured, a new platform designed to connect start-ups with corporates to drive innovation in Australia, has launched today with the support of marketing services business Salmat as one of the founding members.

CoVentured has been developed for enterprises to benefit from start-ups’ culture of agility and innovation, and for start-ups to access the skills, scalability and experience of large companies with the common objective to foster innovation.

As a founding member, Salmat has been working with Slingshot to help establish CoVentured. The marketing specialist will commit time and resources to help members, with CEO Craig Dower and CTO Dave Glover offering guidance to start-ups in their initial phases of setup and growth.

“We believe corporates can learn a lot from working with such innovators. Technology played a major part in our transformation, and we recognise the positive impact start-ups can have on business, industry, the economy and society,” Dower said.

“But we also know that start-ups need the support of big businesses to thrive.

“As we continue to transform our business, we are keen to support start-ups and ensure innovation remains at the core of our business, and initiatives like CoVentured are a great way to achieve that.”

Slingshot CEO Karen Lawson said: “CoVentured will aim to bring together the best of both worlds – the agility and fresh thinking of start-ups with the skill, scalability and experience of Australia’s biggest brands.

“Harnessing disruption via a crowdsourced model will help the Australian market become more competitive, as it allows businesses to explore opportunities they would never have evolved internally.

“We’re proud to launch CoVentured – a new, world-leading approach to external corporate innovation. It will not only help business leaders justify R&D costs, but shift their view of it from a cost to an investment.”

CoVentured is available as of today. Companies and start-ups can join for free at www.coventured.com.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?