Salesforce Unveils New Marketing Cloud Innovations Following Krux Deal

Salesforce Unveils New Marketing Cloud Innovations Following Krux Deal
SHARE
THIS



CRM giant Salesforce has announced new innovations to Salesforce Marketing Cloud enabled by its recent acquisition of data management platform (DMP) Krux.

Among the new innovations is improved cross-channel ad delivery management, with Krux calculating the optimal ad frequency range for companies by testing and measuring the ads customers engage with and convert through.

Furthermore, marketers now have the ability to power digital ads across mobile devices and the web using data from anywhere within Salesforce, including Sales Cloud, Service Cloud and Commerce Cloud.

Salesforce has also introduced a new Einstein Journey Insights dashboard that allows marketers to understand what events and in what sequence lead to the most efficient conversion path by using data science to analyse hundreds of millions of data points.

Bub Stutz, CEO of Salesforce Marketing Cloud and the company’s chief analytics officer, said leading marketers understand that delivering relevant and valuable customer experiences is the best way to differentiate and drive growth.

“By bringing together Krux’s leading data management platform with the Salesforce Marketing Cloud, we’re uniquely empowering marketers to get smarter about their customers across any device or channel,” he said.

Derek Laney, head of product marketing for the Asia-Pacific region at Salesforce, said the company is not treating Krux as a “staged” asset and “milking it”.

“We’re essentially going to invest in it and try and speed up its development,” he told B&T.

“Initially, that’s going to be through delivering great innovations like the three we’re announcing today, but in the near future we’re going to look to use that asset to help track identity data across the Salesforce platform.”

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]