CRM behemoth Salesforce has announced new Commerce Cloud Einstein innovations designed to enable retailers to deliver personalised, AI-powered experiences for shoppers that span web, mobile, social, in-store and more.
Here’s a summary of the new innovations:
- New Einstein Predictive Sort uses machine learning to personalise the order in which products appear in search and category pages on e-commerce sites. Using order history and web behaviour, a predictive model is created for each individual shopper. Now, the most relevant products for a shopper are shown first in search results, decreasing the time a customer spends looking for what they want and thus increasing conversion. Brands can quickly embed this capability into their sites with just a few clicks – no coding or data scientists required.
- New Order Management empowers retailers with intelligent algorithms that seamlessly connect customer demand with inventory supply in the most cost-effective way possible, no matter where the customer or inventory is located. By managing and collecting all key order and inventory data across stores, warehouses and dropship vendors, retailers can now support ‘buy anywhere, fulfil anywhere’ scenarios such as buy online/pick-up in-store and ship from store.
- New Mobile Site Reference Architecture provides an out-of-the-box mobile website blueprint that optimises the mobile shopping experience. Commerce Cloud customers see a majority of traffic from mobile devices, and the Mobile Site Reference Architecture provides retailers with clear guidance based on best practices in mobile site design, merchandising and technical architecture, enabling them to create mobile shopping experiences faster than ever before.
- New Android Pay Integration delivers shoppers the convenience of fast, frictionless, hassle-free checkouts, while merchants benefit from a simple integration, improved mobile conversions and the security of an Android Pay transaction.
Jeff Barnett, CEO of Commerce Cloud at Salesforce, said: “The connected consumer is rapidly disrupting retail, creating a new imperative for brands to deliver smarter, more personal shopping experiences everywhere.
“Commerce Cloud Einstein accelerates this transformation by lowering the barriers of AI for every retailer, empowering them to build consumer loyalty with every interaction and increase conversion across every channel.”
Pali Bhat, global vice president of payment products at Google, said: “We’re excited to deliver Android Pay seamlessly inside of Salesforce Commerce Cloud.
“Android Pay makes mobile checkout easy. Shoppers no longer need to enter their card details – they can just choose Android Pay and authenticate with their device to speed through checkout.”