Salesforce Introduces AI-powered Image Recognition For Marketers

Salesforce Introduces AI-powered Image Recognition For Marketers
SHARE
THIS



Salesforce has announced the introduction of Einstein Vision for Social Studio, delivering AI-powered image recognition directly within Marketing Cloud’s social media marketing solution.

The new tool enables marketers to automate the discovery and identification of images, and respond appropriately.

Einstein Vision for Social Studio lets marketers uncover images relevant to their brand through four types of image libraries, including two million brand logos, 60 scenes, 200 foods and 1,000 objects.

Currently available for Twitter, companies can use Einstein Vision for Social Studio for consumer insights, brand tracking and social care:

Consumer insights

Companies now have visual data at their fingertips, getting a deeper understanding of their customers in order to make smarter business decisions.

For example, if a restaurant chain is considering adding a new menu item, it can use Einstein Vision for Social Studio to learn about trending options food influencers are sharing through images on Twitter.

Brand tracking

Marketers can analyse brand integrity, better understand reach and evaluate the effectiveness of social advertising campaigns.

For example, if a company sponsors a sporting event, Einstein Vision for Social Studio can detect when and how the company logo from that event is showing up in an image shared on Twitter.

Now, marketers can quantify the brand lift associated with sponsoring a particular event in a whole new way.

Social customer service

Marketers can monitor social feeds to understand where and how products are being used to deliver proactive social customer service.

For example, if an auto manufacturer has a recall for a defective glove compartment mechanism, Einstein Vision for Social Studio can uncover cases through images on Twitter.

From there, the marketing team can alert Salesforce Service Cloud to engage with customers for a resolution.

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]