SaleCycle Appoints New Chief Revenue Officer To Lead Growth In APAC Region

SaleCycle Appoints New Chief Revenue Officer To Lead Growth In APAC Region
SHARE
THIS



Behavioural marketing solutions company SaleCycle has solidified its presence in the Australian market, announcing the appointment of Chris Brinkworth as chief revenue officer of the Asia-Pacific region.

Based in Sydney, Brinkworth will be responsible for leading the SaleCycle business through its next phase of expansion though the wider APAC region.

This will include the strategic growth and development of end-to-end service teams to support acquisition focused enterprise businesses that are struggling to convert online traffic.

Brinkworth has more than 15 years’ experience in the industry having been involved in the foundations of the attribution, data and tag-management space.

He joins SaleCycle from Ensighten, where he managed the realignment of the APAC business following its acquisition of TagMan. Previously he was responsible for the successful launch and growth of the TagMan business in the USA.

Founder and CEO of SaleCycle, Dominic Edmunds said, “Chris is an experienced marketer, enterprise technology consultant and is a respected industry business leader on three continents. He could not be more suited for navigating this new growth stage across this important market for our organisation.”

“Australia is going through a painfully expensive learning curve on how to convert their Facebook and Google investments,” Brinkworth said. “Leading this dedicated team to design, deploy and optimise personalised overlays and email messages to trigger at the exact moment of exit intent, will be a great way for me to help the local industry.”

SaleCycle has flagged its intention to make additional hires in both Sydney and Hong Kong over the coming months to bolster its existing sizeable Singapore based technology, design and campaign management team.

With more than 98 per cent of traffic leaving websites without converting, SaleCycle provides a personalised safety net for marketers. Its technology is designed to engage website visitors, prevent abandonment from carts and sign-up forms, and reconnect companies with visitors who do exit. SaleCycle provides its online abandonment solutions to over 60 enterprise companies across APAC including Australian based HP, Sunglass Hut, Lorna Jane and Chemist Warehouse.  Internationally it works with brands including Ralph Lauren, IKEA and Virgin Atlantic.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]