RXP To Head Modular Home Builder MADi’s Marketing & Tech As It Launches In Australia

RXP To Head Modular Home Builder MADi’s Marketing & Tech As It Launches In Australia

MADi, manufacturer of affordable modular homes, today announced the appointment of digital services consultancy RXP Group as its marketing and technology partner ahead of the company’s global launch.

MADi are innovative homes which unfold to provide an affordable high-quality living space quickly and easily. Homes can be assembled in just six hours and are eco-friendly, earthquake resistant and modular by design, with a one bedroom home starting from USD$39,000 up to USD$99,000 for a three bedroom unit.

RXP Group was selected by MADi to design and implement a complete digital ecosystem, including a new core CRM platform, new website and digital commerce platform, service management, data analytics and visualisation. In addition the RXP Group will deliver an integrated approach to MADi’s marketing including branding, creative, digital marketing and social media.

MADi CEO Chris Williams, said: “As we embark on the global launch of MADi we wanted a partner with cohesive expertise across marketing and enterprise technology to grow the brand and deliver exceptional customer experiences. RXP Group is perfectly positioned with its experience in strategic brand and creative and its ability to leverage digital technologies to transform businesses. The relationship between MADi and RXP goes beyond the traditional client/supplier arrangement, they are our partners in business that will provide fully managed services for us.”

RXP Group is one of Australia’s largest ASX listed digital consultancies, working across offices in Melbourne, Sydney, Canberra, Hobart and Hong Kong. It operates seven practice groups delivering high level services for tier one clients, including branding, creative, user experience, design, data analytics, CRM and workforce enablement. It acquired The Works in August last year and since then the two businesses have been working closely to integrate their respective specialities. 

Ross Fielding, CEO of RXP added: “RXP is delighted to have been selected by MADi to help build an international brand with its innovative affordable homes by leveraging our end-to-end delivery of digital, technology and marketing services. It is an exciting venture and a recognition of the level of integration we have achieved with The Works into RXP in a relatively short time.”

MADi homes were designed by Italian architect Renato Vidali and the company was acquired by Australian entrepreneur Williams earlier this year.




Please login with linkedin to comment

MADi RXP

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]