He’s worked his way into the hearts of New Zealanders and became Richie McCaw’s best mate, and now rugby superfan Tim is at it again in a MasterCard promotion campaign crated by McCann Sydney, trying to win tickets to the Rugby World Cup 2015 finals.
The campaign invites New Zealanders to register then Tap & Go three times to win tickets to RWC2015 in London for themselves and three friends.
The TV spot shows Tim dragging rugby superstar Richie McCaw across a mall, to the cinema and a questionable trip to the hairdresser in a bid to Tap & Go three times, so he can win RWC 2015 tickets and join his ‘best mate’ in London.
The campaign includes TV, out-of-home and additional video content for social channels.
Tim made his first appearance in MasterCard New Zealand’s advertising to promote card usage, in 2012, in a spot titled “Check In”. The TV spot was voted by Kiwis as their favourite TV ad of 2012 at the ‘Fair Go Advertising Awards’ and the follow-up campaign won the same honour again in 2013, while the 2014 spot made the awards shortlist.
McCann Sydney executive creative director Dejan Rasic said: “Tim has become a bit of a celebrity in New Zealand with his infectious enthusiasm for rugby and his friendship with Richie, and we always have a lot of fun bringing him to life for MasterCard. Recurring characters aren’t as common in advertising as they used to be, so it’s a great opportunity for us to develop a consistent campaign and tone for one of our longest-held clients.”
This is Tim’s fourth appearance in a MasterCard campaign.
MasterCard ‘Cinema’ – RWC2015 Promotion
MasterCard ‘Dance Dance’ – RWC2015 Promotion
CREDITS – ‘Ruck & Mall’
Michelle Pilot, Head of Marketing Australasia
Anthony Dumont, VP, Consumer Marketing
Kylie Bonassi, Program Manager, Consumer Marketing
Executive Creative Director: Dejan Rasic
Copywriter: Jack Wall
Executive Director: Alex Baker
Senior Account Director: Jonathan Rhyddrech
Senior Account Manager: Daniel Larcombe
National Head of Broadcast: Colin Tuohy
Director: Jesse James McElroy
DOP: Crighton Bone
1ST AD: Seumas Cooney
Executive Producer: Alex Hay
Producer: Julianne Shelton
Editor: Jessica Mutascio
Creative Director & Composer, Sydney: Ramesh Sathiah
Sound Designer, Sydney: Myles Lowe
Producer, Sydney: Jess O’Byrne