Rocket Fuel Names Former Salesforce.com and Microsoft Executive Randy Wootton as CEO

Rocket Fuel Names Former Salesforce.com and Microsoft Executive Randy Wootton as CEO
SHARE
THIS



Programmatic Marketing Platform Rocket Fuel, has named Randy Wootton as its new chief executive officer.

Wootton joined Rocket Fuel in March as chief revenue officer and will replace Monte Zweben, who has been acting as interim CEO since March.

The Rocket Fuel board of directors selected Wootton based on his proven ability to drive growth and scale at some of the world’s most admired multi-billion dollar global technology companies, deep experience in SaaS, intimate knowledge of the advertising industry, and exceptional leadership skills. Wootton has also joined Rocket Fuel’s board of directors.

“Randy has been a change agent from the start, expanding our pipeline, invigorating our direct sales approach, inspiring cross-functional teams with his executional rigor, and actively contributing to the development of our strategy. He has been my close partner in the day-to-day work of transforming Rocket Fuel,” Zweben said.

“As we evaluated qualified candidates, the executive search committee witnessed Randy’s tremendous contributions and electric leadership style. His enthusiasm for our business is infectious, and he truly inspires Rocket Fuelers throughout the company to engage with our mission and execute.”

Key considerations for the search committee were finding a candidate with a track record of scaling up businesses, extensive knowledge of SaaS, and a deep understanding of the advertising industry.

Wootton brings the added benefit of working closely on Rocket Fuel’s transformation efforts since joining the company in March. He was a key contributor in developing the company’s strategic plan and has led the implementation of a new sales model and sales methodology. Wootton is already ramped and ready to execute against business goals.

“I am excited to take on this challenge and am inspired by the Board’s confidence in me,” Wootton said. “I believe deeply in the hard work we’ve done to improve and expand our relationships with agencies and their holding companies, grow our direct-to-marketer sales, and shift to a SaaS model by leveraging our platform investments.”

“The worldwide digital ad spend is expected to reach $143 billion in 2020, and I believe we can capture a bigger share of that market opportunity given the power and exceptional value of Rocket Fuel’s technology and talent. We still have a lot of work to do as we make this shift, reinforce our foundation, and prepare for future growth. Our strategy is solid — now it’s time to focus and execute.”

Prior to joining Rocket Fuel, Wootton scaled Salesforce.com’s Customer Success Product Portfolio P&L from under $200 million to almost $500 million in three years by overhauling the product management, marketing, and sales-enablement strategies for that company’s Success Services Product Portfolio.

Previously, at Microsoft, he led cross-functional operations for the Global Search Services and Online Marketplace where he was instrumental in operationalizing Microsoft’s “Search Alliance” agreement with Yahoo! for the small and medium sized space. Wootton also was SVP at AdReady, a cloud platform company for display advertising, and he ran aQuantive’s AtlasDMT’s international division.

With Wootton’s transition to CEO, Zweben will become executive chairman. He will focus on building an ecosystem of strategic partnerships, continue to offer support on product development initiatives and contribute his expertise in Artificial Intelligence.

Dr. George John will resign from the company and step down from Rocket Fuel’s Board of Directors. Dr. John plans to join a venture capital firm as an executive in residence to explore new opportunities in Artificial Intelligence. He will also mentor an entrepreneurship class at Stanford University, his alma mater.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]