Rocket Fuel Enhances Self-service Platform With Dynamic Creative & Native Capabilities

Rocket Fuel Enhances Self-service Platform With Dynamic Creative & Native Capabilities
SHARE
THIS



Predictive marketing platform provider Rocket Fuel has announced new self-service offerings, including Dynamic Creative and improved native capabilities that seamlessly integrate into Dynamic Creative.

As one of the first omnichannel DSPs to offer self-service Dynamic Creative, these combined solutions allow brand marketers to build, customise, and traffic dynamic creative campaigns within the Rocket Fuel DSP to drive competitive performance and extend overall campaign reach.

Rocket Fuel’s Dynamic Creative for self-service combines SmartGrid technology, allowing for flexible and automatic ad creation of 36 ad sizes and formats. Powered by Rocket Fuel’s artificial intelligence, this technology dynamically selects the layout and products most appropriate for each advertising moment.

Using this technology, brands can create targeted advertisements that are tailored in real time based on prospective consumers’ internet browsing habits. Combined with Rocket Fuel’s native capabilities, this inventory and reach is extended even further.

Rocket Fuel CEO Randy Wootton said: “At Rocket Fuel, it is important for us to ensure that advertisers can create and manage personalised creative for every device and moment to reach their target audiences effectively. It allows them to connect with consumers in a way that feels more authentic and tailored to the moment.

“The ability to run dynamic creative in a self-service context, especially coupled with Native capabilities, is a major differentiator to our DSP.”

Rocket Fuel’s Dynamic Creative solution is currently available to both managed and self-service customers.

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]