Rival States Can Fall in Love

Rival States Can Fall in Love
SHARE
THIS



SapientNitro, part of Sapient (NASDAQ: SAPE), has created an Origin first – DATE OF ORIGIN.

Every year, tens of thousands pack Suncorp Stadium to watch the State of Origin, with many blues supporters travelling from interstate.

SapientNitro Australia and Tourism and Events Queensland saw this as a great opportunity for Queensland to show off its holiday destinations and prove anyone can fall in love in Queensland, even bitter rivals.

While New South Wales and Queensland battle it out on the field, eight single blues supporters from Sydney and eight single maroons supporters will have 80 minutes to hit it off at the very first Date of Origin.

Singles can enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.

All winners will attend a pre-game event at Bacchus – a unique venue in Brisbane with a bar, restaurant and rooftop pool. They’ll also get VIP tickets to Game 3, an accommodation package and Sydney entrants will get free flights to Brisbane.

“What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3,” said Creative Director of SapientNitro, Ralph Barnett.

Along with media partners Nova FM and mX, SapientNitro Australia launched the event to be held on July 9 at Game 3, Suncorp Stadium. dateoforigin.com.au

Credits

Client: Tourism and Events Queensland
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill, Kirsten Twigg
Retouching/Design: John Shard
Account Director: Natalie Hocking
Account Executive: Pia Grose
Agency Producer: Melissa Ashman
Photographer: Jesse Smith
Radio Production: Cutting Edge
Media: UM
Media Partner: Nova FM

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]