Ride In Style This Summer With Pepsi Max And Gocatch

Ride In Style This Summer With Pepsi Max And Gocatch
SHARE
THIS



Pepsi Max today announced a new partnership with taxi and ridesharing service GoCatch, giving Sydneysiders the chance to be picked up in the Pepsi Max kombi from now until 31 January.

GoCatch app users will be able to see the iconic kombi on the map within the app, and upon requesting a booking, could be the lucky recipients of a free ride anywhere in the Sydney metropolitan area.

To max the GoCatch experience, passengers can also enjoy one of the 15,000 Pepsi Max cans available nationwide in GoCatch vehicles over the Australia Day Long weekend from 26-29 January.

The partnership is the latest instalment in Pepsi Max’s #MaxYourSummer campaign, after commuters were treated to free beach trips in the kombi in December from Sydney’s most notorious public transport pain points.

Tami Cunningham, marketing director, said, “Pepsi Max’s summer campaign has been all about inspiring Aussies to max their summer in ingenious ways. We are excited to bring this to life for our consumers and make some of the pain points of summer more bearable through GoCatch’s technology.”

In a promotion to be run in conjunction with Pedestrian.TV, Pepsi Max will give one lucky Sydneysider the chance to max their Australia Day with four mates, the Pepsi Max kombi and a chauffeur all to themselves for a day-long adventure.

Genevieve Liston, head of marketing & partnerships, GoCatch, said, “We’re always looking for fun and innovative ways to make life easier for commuters, and what better way to Max Your Summer than by getting a free ride in an iconic kombi in the busy January holiday period.”

Pepsi Max will also launch the first ever branded Snapchat lens on Australia Day. The new lens will bring the campaign’s TVC to life by giving Aussies the chance to experience a max thrill.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine