Revealed: The Top 100 Brands Consumers Regard As The Most Authentic

Revealed: The Top 100 Brands Consumers Regard As The Most Authentic

The annual list of the most authentic brands, compiled by global communications firm Cohn & Wolfe, has arrived and it’s all good news for Amazon (which is probably all bad news for Australian retailers with its pending arrival Down Under.)

Amazon took out the number one position on the annual Top 100 list. You can read more about the study here.

To make the list, a brand must be perceived as authentic and real by its customers and not just out to make money. The study found 91 per cent of global consumers would recommend a brand they deemed as authentic and 61 per cent are loyal to brands they deem authentic.

Commenting on the study, Cohn & Wolfe’s global director of the brand and insights, Lynn Fisher, said:  “Consumers are savvy. They understand that brands and companies need to make money, but particularly among millennials there is no reason why a brand can’t make money and also take into consideration the impact it will have on the communities and the people that the brands and companies are in, their customer base.

“They expect brands to make money but also contribute to making the world a better place.”

Check out the full 100 below:

Global-Authentic-1002

 




Please login with linkedin to comment

Amazon Cohn & Wolfe

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]