Agency Spotter has published its 2018 ‘Marketing Trends Report’. The new report traces the global demand in the marketing services industry covering more than 40 service areas from advertising to branding, product design to digital strategy. You can download a copy of the report here.
By identifying what services professionals are searching for and looking at across four year macro trends, seasonal trends, and year over year trends, the marketing and advertising industry can be more responsive about its offering and positioning. At the same time, decision makers looking to search for marketing services may find these trends reassuring or may use them to see how their own company’s marketing services stack up.
The report uses mobile and multi-platform data from 160 international markets to demonstrate audience and demand trends, along with seasonal differences across the digital landscape.
Key insights revealed in the ‘Marketing Trends Report’ include:
- 14 services trending up over four years including direct marketing, search (SEO/PPC) and inbound marketing
- Six services were stable during the four years including advertising, digital strategy, social media, marketing strategy, mobile and gaming.
- Marketing services including social media, e-commerce, media planning and strategy, user experience design, and email marketing are all searched more frequently during different times of the year.
- Year over year changes to the top 25 marketing services had lots of movement with the highest climbs seen by direct marketing, branding, search, innovation, email marketing, influencer marketing, healthcare marketing, multicultural marketing, word of mouth marketing (WOMM), and gaming.
“Advertising remains the number one most searched service out of the 40 that we track,” said Brian Regienczuk, chief executive officer and co-founder at Agency Spotter.
“This report underscores the importance of looking at macro and seasonal marketing services behavioural trends that publishers, advertisers and agencies need in order to effectively prepare as the marketing industry evolves. We’re excited to expand this measurement to include even more markets throughout 2018 as we help map the future of marketing.”
The report, based on data from Agency Spotter’s mobile and web solutions, covers key marketing trends including the top 25 most searched marketing services for 2017, five services whose demand shifts with the season, and four year macro trends that show consistent growth for services like direct marketing, email marketing and others.