Global data solutions provider, Return Path, has announced the Australian launch of the Return Path Data Cloud, the next generation of its proprietary email data platform and data service capabilities.
The Return Path Data Cloud enables Australian marketers and security professionals to access one of the world’s most comprehensive sources of data from the email ecosystem consisting of inputs from more than 70 mailbox and security providers representing 2.5 billion email accounts. It also provides in-depth behavioural insights directly from the inboxes of more than 80,000 Australian consumers.
Indeed, having access to large amounts of data from mailbox providers, security providers, consumers, and developers is only part of the equation.
The Return Path Data Cloud collects, processes, and analyses data from across the email ecosystem and then makes that data available via Software as a Service (SaaS) applications or new Data as a Service (DaaS) offerings. By making data available directly from the Data Cloud, Return Path allows clients and partners flexibility in how they consume their information, and delivers unique insights into email performance, brand protection, and consumer buying patterns in near real time.
“Data is the key to connecting with customers, building trusted relationships, and standing out in a competitive marketplace. As a pioneer in the development of data solutions, The Return Path Data Cloud brings together, analyses, and provides data to help companies make smarter decisions and improve their businesses,” said Theo Noel, regional director – Australia/New Zealand, Return Path.
“For our clients and strategic partners this launch extends their ability to license and analyse rich data beyond Return Path’s existing applications, enabling better integration with proprietary systems and ultimately stronger, more secure connections with their audiences.”
In an average day, the Return Path Data Cloud tracks at least five billion email deliveries and four million email complaints, reports on more than 1one billion DMARC “auth” messages, redacts 60 million individual emails, and parses one million email receipts from online and offline purchases. By making all of this information available as a data service to clients and partners, Return Path powers better marketing results, stronger security, deeper customer insight, and faster, smarter business decisions.
“Marketers now have an unprecedented opportunity to engage customers at every step of their journey,” said Bryan Wade, chief product officer, Salesforce Marketing Cloud. “Return Path’s technology uncovers business-critical challenges and opportunities, and the Return Path Data Cloud combined with the Salesforce Marketing Cloud can make it easy for marketers to analyse and respond to new information with fast, confident decisions.”