Research Shows Aussie Organisations Are Suffocating Their Digital Success

Research Shows Aussie Organisations Are Suffocating Their Digital Success
SHARE
THIS


What best describes you?

In this article, Sarah Forsterling, Head of Transformation at ntegrity, reveals the reality of digital struggles in the industry, and looks at what the future holds for those working across this evolving landscape.

Early findings from new research into the digital culture of over 100 Australian organisations shows they’re not designed for digital success, there is a lack of digital leadership and acumen in order to retain good talent and there is an inflated market for digital skills in Australia.

This means that Aussie organisations are struggling with digital transformation, and will continue to struggle if something does not change.

Microsoft recently released a report based on interviews with 30 Australian organisations that identified three critical success factors for digital transformation; strong leadership buy-in, an entrepreneurial culture and access to talent.

Our research results so far are highlighting that although these are critical success factors – they are also the biggest challenges for Australian organisations.

In our interviews we heard again and again, “We just don’t have anyone on our leadership team who can take on driving digital” and “we are lacking that visionary piece on digital from leadership that we need to succeed”.

Not only is there a concern around the lack of prioritisation of digital across Australian organisations, but the impact this has on the ability for a company to leverage digital is directly related to the acumen of leadership.

Without the internal digital leadership, recruiting to fill roles in a shallow digital market is even more of a challenge.

Further results showed various companies “struggle across the board to fill digital roles” and “have a lot of problems recruiting digital through traditional recruiting agencies; the ‘digital specialist’ has no idea how to find the right person for our digital team”. These are common challenges for many Aussie organisations that are having real business impact.

These are only some of the challenges our digital culture research is starting to surface. Although this sounds dire, it also means there is so much opportunity. By highlighting where the structural and cultural challenges are – you can fix them. Early findings from the research will be released next week with a full report coming out in February.

From my own experience of working across various industries at opposite ends of both the digital and the transformation spectrum – from large development organisation Save the Children, to San Francisco born in the cloud tech start-up Yammer, and then somewhere in the middle of those two, Microsoft – these complementary experiences showed me that real business impact takes place in the space where people and technology intersect.

I am fascinated by how a company’s culture and structure can either fuel or suffocate their digital success. Understanding how this link between people and technology impacts an organisation’s bottom line is the focus of our Australian Digital Culture Research.

If you work in digital in Australia please take the six minute survey to share your valuable insight on the digital culture of your organisation. For taking part in the research you will be the first to receive the research report and also an invitation to the Digital Culture breakfast where the research insights will be released and discussed.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]