Report: When It Comes To Liquor Sales In Australia, Woolies Is the Booze King!

Report: When It Comes To Liquor Sales In Australia, Woolies Is the Booze King!
SHARE
THIS



A new report into the alcohol buying habits of Australians has found we spend $14.5 billion a year in take-away sales with Woolies and Coles the prime beneficiaries.

The study by Roy Morgan Research found almost three-quarters went to supermarket-affiliated retailers, with hotel bottle shops and independent stores trailing well behind.

The Woolworths’-owned Dan Murphy’s accounted for nearly 30 per cent of the total dollars— or $4.3 billion—spent by Australians on alcohol in 2016 (up from 25.4 per cent in 2015).

Woolworths’ two other alcohol retailers, Woolworths Liquor and BWS, saw their market share shrink, but Dan Murphy’s growth was robust enough to ensure that, between them, the three Woolworths’-owned retailers have a total dollar market share of just under 50 per cent (49.2 per cent/$7.1 billion).

A longer-term view reveals that Woolworths Liquor has been on the slide since at least 2012, while BWS’s recent decline comes after a period of relative stability. Dan Murphy’s has been up and down during this time, but has been increasing steadily since mid-2014.

Market share over time: supermarket liquor stores’ total
alcohol retail share of dollars

7181-chart1

First Choice did the best of the Coles-owned liquor retailers, growing its market share from 4.5 per cent to 5 per cent ($0.7 billion) over the last year, but will need to remain vigilant against the threat of ALDI Liquor, which increased its share to 3.5 per cent (or $0.5 billion) from 2.4 per cent year-on-year, and has shown a steeper upwards trajectory over the last four years than First Choice.

Year-on-year declines for Liquorland and Vintage Cellars mean that the Coles Group’s total market share has slipped slightly from 15.9 per cent to 15.5 per cent ($2.2 billion), and is well down on their 17.4% per cent share back in 2012.

Overall, supermarket chains such as Dan Murphy’s, First Choice, Liquorland, BWS and ALDI Liquor amassed $10.5 billion of the total amount spent by Aussies on alcohol in a retail environment in 2016. Hotel bottle shops (such as Thirsty Camel) accounted for $1.8 billion, ahead of independents such as Cellarbrations ($1.5 billion), wine clubs ($0.7 billion) and duty free stores ($0.1 billion).

Alcohol retail dollars by store type

7181-chart2

Proportionally speaking, supermarket-owned chains now account for 72.3 per cent of the total market share (up on 69.1 per cent in 2015), with other alcohol retailers trending either downwards or steady. The independents’ share declined markedly (from 12.7 per cent to 10.4 per cent), while duty free stores also suffered (now accounting for just 0.5% of total alcohol retail dollars spent, down from 1.4 per cent). Hotel bottle shops and wine clubs were relatively stable.

Latest News

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K
  • Media

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K

Channel Nine was again the victor on a quietish night of TV last night with programs most noticeable for their lack of an audience. Seven’s dating show Take Me Out has struggled since launch and had its lowest audience ever last night, managing 503,000 and down 17 per cent since its debut. Another problem for Seven is 800 Words, managing just 459,000 […]

by B&T Magazine

B&T Magazine
WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign
  • Campaigns

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign

Spring has sprung and so has Aware Sensitive Laundry Detergent’s brand-new campaign designed to inspire the next generation of conscious considerate cleaning. If you knew Aware Sensitive, you would know that they are the original eco-warriors that brought us Orange Power – the eco-friendly cleaning products derived from orange oil. You would also know that […]

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell
  • Media

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell

One of the UK’s most prestigious mastheads, The Financial Times, has been forced to apologise to Sir Martin Sorrell after it included the former WPP boss in an article about disgraced CEOs. Sorrell stepped down from the company he created after 33 years in April amid allegations of financial impropriety and unsubstantiated reports he’d used company credit […]

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Launches Specialist Government Solutions Division
  • Media

Dentsu Aegis Network Launches Specialist Government Solutions Division

Dentsu Aegis Network (DAN) has launched a new division providing specialism and expertise in Government marketing and communications in Australia. Based in Canberra, DAN Government Solutions will leverage the extensive power of the Network nationally to deliver strategic outcomes for Federal, State and Local Government clients across the country focused on opportunities outside the scope […]

Ten Unveils Trailer For New Dating Show ‘Blind Date’
  • Media

Ten Unveils Trailer For New Dating Show ‘Blind Date’

Network Ten certainly isn’t bored of the dating genre just yet, today unveiling a first trailer for its version of the UK television phenomenon Blind Date. Playing cupid, comedy superstar and Blind Date host Julia Morris (pictured above), will be at the helm to help would-be suiters search for their ideal partners. Each week, one single […]

by B&T Magazine

B&T Magazine
The Star Entertainment Group Unveils New Marketing Management Team
  • Marketing

The Star Entertainment Group Unveils New Marketing Management Team

The Star Entertainment Group has announced a marketing structure and direction, under the leadership of chief marketing officer, George Hughes. A major initiative for an organisation with a market cap of around $5 billion, it reflects the shift to a cohesive and coordinated marketing approach for the Group’s three owned and operated properties, The Star Sydney, […]