Study: Aussie Millennials Going Off The Booze

Study: Aussie Millennials Going Off The Booze
SHARE
THIS



Following last month’s report on B&T that more and more Aussies are choosing a vegetarian lifestyle comes a new report that says we’re going off the booze too – particularly among younger Australians.

According to the Australian Institute of Health and Welfare Australians drank 10.8 litres of pure alcohol in 2008/2009, however, that’s dropped to 9.7 litres in 2013/20014.

However, the biggest fall in drinking rates was amongst teenagers. The report found that drinking rates among the group had halved from 56 per cent to just 28 per cent.

Risky drinking – more than four drinks in a session at least once a month – dropped from 17 per cent in 2005 to 8.7 per cent in 2013.

The exact reason for the decline in drinking rates is unclear but its believed a healthier lifestyle could be the main contributor. Things like lockout laws and a rise in immigrants from countries without a drinking culture could also have contributed.

Another reason could simply be the cost of booze. “Research shows increasing the price of alcohol, restricting trading hours and reducing outlet density can have positive outcomes in reducing consumption and harms related to alcohol use,” the report noted.

When it came to the Ys turning off alcohol, it could be a case of them not wanting to emulate their parents.

In response to the report, National Drug Research Institute alcohol expert Steve Allsop was quoted on News.com.au as saying: “There is a generational thing where teenagers don’t want to be like their parents.

“Some young people have been affected by images of drunkenness and violence, and they don’t want to be in that space.

“More teenagers have become aware of the health consequences, and sport is really important to them. Also, we’re seeing more young people living at home for longer, with very little financial independence, and they might behave quite differently than if they lived in a shared house,” Allsop told News.com.au.

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]