The Remarkables Group Welcomes New Business Partner

The Remarkables Group Welcomes New Business Partner
SHARE
THIS



marketing agency The Remarkables Group has announced a new partner in the business following the agency’s change of direction late last year.

Natalie Giddings (pictured above, right) has joined The Remarkables Group as a director from Social Society, where she has worked as managing director for the past two-and-a-half years. Prior to her role at Society Social, Giddings ran her own digital consultancy business, Pollen.

Giddings’ appointment comes after The Remarkables Group announced its departure from the previous model of influencer representation in October to instead focus on providing independent, unbiased strategic advice to brands.

The agency resigned all of its talent and, as of 1 January 2017, has been operating in the new model, with Westpac and BIC among its new client wins.

Lorraine Murphy, founder and managing director of The Remarkables Group, said the last few months have been the most challenging and exciting of the agency’s five-year lifespan.

“There is a lot of great work being done in the influencer space in Australia and globally.  However, as with any rapidly-commoditised industry, it is also rife with problems,” she said.

“Our new model is specifically designed to address those problems and the response from brands has been very positive.

“Having Natalie come on board at this point in the business’ trajectory is incredibly exciting, and she brings influencer expertise alongside a broader perspective of the social and media landscape, which is already adding remarkable value to our clients.

“On a personal level, it’s wonderful to have a fellow captain of the ship, having led the business solo since it began.”

Commenting on her new role, Giddings said: “The timing of this opportunity couldn’t be more exciting for me, as The Remarkables Group pioneers in the influencer marketing space yet again.

“Influencer strategy has played a key role in the strategies I have worked with past clients on, and I’m looking forward to being part of a more specialised offer.”

Giddings will continue to be based in Melbourne and visit the agency’s Sydney team fortnightly.

Latest News

Zenith: 65% Of Digital Media To Be Programmatic In 2019
  • Technology

Zenith: 65% Of Digital Media To Be Programmatic In 2019

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62 per cent of digital media expenditure. We predict that in 2020 advertisers will spend […]

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]