Remarkable Marketers: Meet Comparethemarket.com.au’s Jenny Williams

Remarkable Marketers: Meet Comparethemarket.com.au’s Jenny Williams

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland.

While we spend so much time learning about our peers’ career highlights, B&T, in partnership with Carat Australia, thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock.

So, we’ve recently published a series of personal profiles, and this is the final one.

Get ready to laugh, cry and be taken on an emotional rollercoaster as we hear from another of the industry’s most remarkable marketers.

Comparethemarket.com.au CMO Jenny Williams: The Gandhi fancier

I’m a marketer, digital veteran, public speaker, teacher, project manager, organiser, analyst, hiker, photographer, mother, cat lover, meditator, closet creative, traveller, and cooking enthusiast. If I weren’t any of those things, I’d probably be a technologist.

At school, I’d describe myself as a mostly a B student. When I was 10, my dream was pretty simple: become a millionaire’s wife!

Over the next decade, brand love will become more important than ever; however, it will need to go way beyond what they say they are and actually be relevant in people’s lives. I guess that’s why my favourite-ever brand is Nike.

When it comes to what works, I still think there’s a lot to be said for human connection. Contrary to that, what doesn’t work is email communications. That’s probably the one thing that irritates me in the office – people who send group emails – when picking up the phone and asking the question is likely to resolve the problem rather than in inflame it.

In management, technical expertise and great ideas are only 20 per cent of the job. Getting people to buy in to it and support it is 80 per cent. My biggest career disaster was the $5000 screen saver that ended up costing $40,000! And the learning from that? Don’t get carried away with the creative idea. The best solutions don’t have to be complicated to work.

My favourite piece of technology at the moment is a mindfulness headband that measures brainwaves while meditating and gives instant feedback. The technology I simply do not understand would have to be Google Home. I bought one and all that I know how to do is put on Netflix!

If I had to pick my all-time favourite hero – as in real, not fiction – I’d have to say Gandhi. The last book I read until the very end would have been Marianne Williamson’s Return to Love. As an admission, I do have a few Spice Girls songs on my playlist.

I once ate a fly, so that would be my answer to the most regrettable thing I’ve ever eaten. I haven’t been able to face currants ever since.

And my worst ever holiday? That would have to be the time I ended up having to work the whole time because there was a massive crisis.




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]