Reebok Teams With Inlink To Launch New Shoe

Reebok Teams With Inlink To Launch New Shoe
SHARE
THIS



Reebok has partnered with experiential and digital communications network Inlink as part of the global launch of the new generation of Reebok’s Pump running shoe.

The Reebok ZPump Fusion Launch, in partnership with Inlink, is designed to deliver activations and digital communications to fitness and office worker audiences across Australia’s eastern seaboard.

“Inlink’s ability to create experiential opportunities for consumers alongside targeted digital communications are an ideal combination for Reebok to connect directly and personally to their key demographic,” said Inlink executive.

Reebok’s new ZPump Fusion running shoe delivers the Pump technology to a whole new sector in running, and to help drive that messaging Inlink has installed massage stations in office and fitness locations to kick off the launch. Gym members and office workers will be offered complimentary foot massages by a professional masseuse alongside an opportunity to try the new Reebok ZPump Fusion women’s and men’s ranges.

The experiential aspect of the campaign is complemented by Inlink’s digital-on-screen media network, with Reebok sponsoring the CityLife ‘Live’ channel content across 174 digital touch points reaching a fitness audience of 168,000+ gym members.

The Inlink digital screen network is showcasing Reebok sponsored health insights, running series and points of interests to gym visitors.

 

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]