Continuing to focus on the power of creative content, Red Engine SCC has announced a significant bolstering of the creative team with the arrival of creative director Mitch Alison (pictured right) and senior content creative Ben Harrison (left).
Mitch Alison is a creative director with global experience, having worked in the US, Europe, Asia and New Zealand, on brands like Coca Cola, VW, BMW, Samsung and Pepsi. His work has been awarded at every major show, including Cannes, D&AD and One Show.
Commenting on his new appointment, Alison said, “Red Engine is one of the few creative agencies that not only specialises in social and content, but has strategy, creative and production under the one roof.
“You need high end production skills to bridge the gap between traditional ad campaigns and social content,” he says. “Having a hybrid creative department and full production capabilities at our disposal allows us to do exactly that.”
Also looking forward to working closely with the Red Engine SCC senior creative team is Harrison, who comes to the agency after having worked as a content creative for millennial minded brands such as Pepsi, McDonald’s and Wrigley. He is passionate about social media and believes a great idea needs the right channel.
As social content manager at DDB, Harrison worked on award winning campaigns such as ‘Drop into Maccas’ and ‘Mac It Better’ for McDonald’s. As social media and content manager for Microsoft in Australia, he worked on the successful Tech.Ed conferences.
Red Engine SCC founder and CEO, Julian Townley, said, “Our latest creative appointments come at a pivotal time as our agency continues to invest in senior talent who can help further steer our clients to best navigate the ever evolving digital content space, helping them to marry great creative with effective strategy solutions.”