The AFL is pleased to announce rebel as an Official Partner of the AFL and AFLW competitions for the next three years. Rebel is providing support to the NAB AFL Women’s Competition and is undertaking engaging marketing initiatives to lift the profiles of players.
AFL general manager Darren Birch welcomed the partnership with rebel.
“We’re excited to add rebel as an Official Partner of the AFL and AFLW Competition for the next three years,” he said.
“The timing of this partnership is great, with AFL Women’s set to begin in early next month. Rebel is a well-known Australian retailer that provides Australians with an outlet for all their sporting pursuits, and we are thrilled to have them as a partner of AFL and AFLW,” he said.
The partnership is also providing support to participation programs through NAB AFL Auskickand Junior Football where rebel will be active in providing compelling discounts and benefits to registered AFL participants.
“We are really excited about this partnership which further highlights our commitment to women in sport. AFL is helping to pave the way in this space, and we want to be right there by their side,” said Erica Berchtold, rebel’s MD.
To celebrate the partnership’s kick off, rebel will also be launching a new iteration of its ‘rebel women’ content. Aimed at elevating the profiles of female athletes and providing them with a platform to tell their stories, the content showcases talent from Collingwood, Western Bulldogs, Carlton and Melbourne football clubs.
“We want to continue to inspire the next generation of female sports stars, and let younger women know that sport, in this instance AFL, is not just a hobby but a viable career path. From grass roots participation to elite level athlete, we want to play a role in supporting them,” said Berchtold.
The deal was brokered by sponsorship agency Bastion EBA, with the ‘rebel women’ content created by content specialist business Bastion Stadium.
The first piece of the series can be viewed here: